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U.S. Bank Offers Special Financing Through ROUTE 66, a Newly-Formed Recreation Vehicle Dealer Network

MINNEAPOLIS & SHAWNEE MISSION, Kansas--(BUSINESS WIRE)--May 14, 2004--U.S. Bank Recreation Finance has partnered with the ROUTE 66 Dealer Network, LLC, a newly-formed national recreation vehicle dealer group, to offer special financing available to ROUTE 66 member dealers. The agreement offers ROUTE 66 dealers a custom, indirect lending program that makes what they offer their customers more affordable and convenient.

"We're thrilled to be one of the first partners of this new dealer network and help them provide their customers with competitive financing packages backed with superior service that U.S. Bank guarantees to all of its customers, direct or indirect," said Jere Gilbert, regional sales and marketing manager of recreation finance at U.S. Bank.

"We couldn't be more pleased to have U.S. Bank as a financial partner," said Dave Francis, managing partner of ROUTE 66. "We have been very impressed with their willingness to think outside the box and address the needs of our growing nationwide network of independent dealers to maintain a competitive edge in attracting new customers."

About Route 66

The ROUTE 66 Dealer Network is a national coalition of independent RV dealers that currently has 29 locations coast to coast. The dealers involved in the network are primarily family-owned operations -- averaging 30 years in business -- with sales ranging from $10 million to $40 million. By the end of 2004, ROUTE 66 plans to be 66 dealers strong representing more than $1.5 billion in sales annually. The network offers member dealers buying incentives in retail and commercial financing, insurance, extended warranties, parts & accessories, internet services, advertising, legal and employee benefits. Visit www.r66rv.com for more information.

About U.S. Bank

U.S. Bank is a subsidiary of U.S. Bancorp (NYSE:USB). With assets of $192 billion, U.S. Bancorp is the 7th largest financial services holding company in the United States. The company operates 2,275 banking offices and 4,472 ATMs in 24 states and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. Visit U.S. Bancorp on the web at www.usbank.com.


    CONTACT: U.S. Bank, Minneapolis
             Teri Charest, 612-303-0732

    SOURCE: U.S. Bank
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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