U.S. Bank, The Gymboree Corporation Partner to Offer Cardholders
Gymboree Retail Savings, Exclusive Events, Promotions
MINNEAPOLIS and BURLINGAME, Calif., Apr 26, 2004 (BUSINESS WIRE) -- U.S. Bank
and The Gymboree Corporation have partnered to create the Gymboree(R) Visa(R)
Platinum Card, the first co-branded credit card offered by a children's apparel
retailer. Cardholders will benefit from Gymboree retail discounts and will gain
access to exclusive events and promotions. Card applications are available
beginning April 27 via the Internet, at all Gymboree retail stores nationwide
and select U.S. Bank branches.
The new card enables customers to receive a five percent discount on merchandise
purchased at domestic Gymboree retail locations and online at www.gymboree.com.
The Gymboree Visa card will also provide cardholders with exclusive access to
Gymboree events throughout the year, such as double discount days, sneak
previews of new lines, and special promotions. In a unique twist on photo credit
cards, cardholders will have the option to add a photograph of their child, a
fun way of personalizing their card.
"With the launch of the Gymboree Visa Platinum Card, we will be able to provide
our loyal customers with tailored events and promotions, and offer compelling
incentives to attract new customers," said Lisa Harper, The Gymboree
Corporation's chairman and chief executive officer.
In addition to the five percent discount, cardholders will also receive a $10
enrollment bonus for use at a Gymboree retail store or online. In addition, one
percent of all card purchases made outside of a Gymboree store will be paid back
annually in the form of a Gymboree gift card each November.
"We've learned from our long history in the co-branded card arena that consumers
want choices and they are increasingly savvy in choosing cards that offer
rewards to fit their lifestyle," said Patricia Wesner, executive vice president
of retail payment solutions at U.S. Bank. "That's why we are particularly
pleased to partner with Gymboree and offer a whole new category of reward
options. We're very proud of our new relationship with Gymboree and look forward
to serving their very loyal customer base nationwide."
Those interested in applying for the Gymboree Visa Platinum Card may do so
starting April 27 at any Gymboree retail location in the United States, at
select U.S. Bank branches, on the Internet at www.gymboreevisa.com/gvp12, or by
phone at 1-888-444-9999 extension 2015.
The Gymboree Corporation's (Nasdaq:GYMB) specialty retail brands offer unique,
high-quality products delivered with personalized customer service. As of April
3, 2004, the Company operated a total of 626 stores: 590 Gymboree(R) retail
stores (539 in the United States, 28 in Canada, and 23 in Europe), 35 Janie and
Jack(R) retail shops and 1 Janeville(TM) store in the United States. The company
also operates online stores at www.gymboree.com and www.janieandjack.com, and
offers directed parent-child developmental play programs at 532 franchised and
company-operated centers in the United States and 25 other countries. The
Gymboree Corporation is headquartered in Burlingame, Calif.
U.S. Bancorp (NYSE:USB), with assets of $192 billion, is the 7th largest
financial services holding company in the United States. The company operates
2,275 banking offices and 4,472 ATMs in 24 states and provides a comprehensive
line of banking, brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. U.S. Bancorp is
home of the Five Star Service Guarantee which assures customers of certain key
banking benefits and services or customers will be paid for their inconvenience.
U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4625656
SOURCE: U.S. Bancorp
CONTACT: U.S. Bank Media Relations
Teri Charest, 612-303-0732
The Gymboree Corporation
Jennifer Bonzagni, 650-373-7637
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SOURCE: U.S. Bancorp