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Small Change Adds up to Big Dreams; U.S. Bank Employees Volunteer toTeach Local Students Financial ABCs

MINNEAPOLIS, Apr 19, 2004 (BUSINESS WIRE) -- U.S. Bancorp (NYSE:USB)

On Thursday, April 22, more than 140 employees from U.S. Bank will start local students on the path to a positive financial future by participating in the eighth annual National Teach Children to Save Day. This nationwide event, sponsored by the American Bankers Association Education Foundation (ABAEF), is a day when thousands of bankers make presentations in schools across the country to students in kindergarten through 12th grade and teach them their financial ABCs.

U.S. Bank employees will be among those teaching children about money and savings, covering topics such as budgeting, the difference between needs and wants, why it's important to save for emergencies and how interest makes money grow. Students will have an opportunity to apply concepts and practices through games and other hands-on fun activities.

A number of U.S. Bank's business lines are participating, including: U.S. Bancorp Fund Services, retail, cash vault services, corporate trust, government banking, private banking, technology and support, investments and insurance, trust accounting, home mortgage, merchant services, trust technology and legal.

"Bankers always rise to the challenge when communities are in need," said Donald Ogilvie, president and chief executive officer, American Bankers Association. "Today there is an enormous need for financial education. American children grow up to be financially illiterate adults when they learn nothing about money in school or at home. National Teach Children to Save Day ensures that children learn this important life skill."

U.S. Bank joins banks across the nation that are participating in the classroom event, which is in its eighth year. The Teach Children to Save program was created to address the growing financial literacy problem in America. According to the Jump$tart Coalition for Personal Financial Literacy in Washington, D.C., only 15 percent of students have any access to personal finance education in schools. Also, according to Teen Research Unlimited in Northbrook, Ill., teenagers spent $175 billion in 2003, an average of more than $104 per week.

U.S. Bancorp (NYSE:USB) is the parent company of U.S. Bank. With assets of $189 billion, U.S. Bancorp is the 7th largest financial services holding company in the United States. The company operates 2,282 banking offices and 4,472 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

CONTACT:          U.S. Bank
                  Amy Frantti, 612-303-0733

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Copyright (C) 2004 Business Wire.  All rights reserved.

SOURCE: U.S. Bank

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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