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U.S. Bank, Northwest Airlines and WorldPerks Visa Celebrate Tenth Anniversary

MINNEAPOLIS, Mar 4, 2004 (BUSINESS WIRE) -- An enduring and successful partnership between U.S. Bank and Northwest Airlines(R) is marking its tenth anniversary. The partnership was established in 1994 to provide Northwest Airlines WorldPerks frequent flyer program members with a convenient way to make everyday purchases while earning frequent flyer miles, the WorldPerks(R) Visa(R) Card rewards cardmembers with WorldPerks miles for every purchase made with the Card.

"We are pleased to mark the tenth-anniversary of our partnership with U.S. Bank," said Russell Hinckley, managing director of WorldPerks for Northwest Airlines. "We have enjoyed working with U.S. Bank and believe our partnership has provided great opportunities for our members including worldwide travel on Northwest Airlines."

Added Patricia A. Wesner, executive vice president of Retail Payment Solutions for U.S. Bank, "It's very rewarding to celebrate a decade of providing our cardmembers with an innovative way to earn WorldPerks miles while making purchases that they would traditionally make. Over the past ten years, this program has been so successful, and we're very pleased to offer this product in partnership with Northwest Airlines."

U.S. Bank and Northwest Airlines has extended the WorldPerks relationship to offer a wide variety of WorldPerks Visa Cards for cardmembers interested in earning WorldPerks miles without leaving the ground.

WorldPerks(R) Visa(R) Check Card WorldPerks customers can earn one WorldPerks mile for every $2 in signature-based purchases they put on the card. WorldPerks miles earned may be redeemed for award travel on Northwest Airlines and other qualified WorldPerks Partner Airlines. There is no cap on the number of WorldPerks miles a cardmember can earn and the miles don't expire. As an added bonus, cardmembers receive 4,000 Enrollment Bonus Miles upon account opening or transfer.

WorldPerks(R) Visa(R) Credit Card Cardmembers can use their WorldPerks Visa Credit Card to make all purchases - big and small, and earn WorldPerks miles for the dollars they spend. The WorldPerks Visa Platinum Card offers cardmembers a credit line up to $7,500. The WorldPerks Visa Signature Card offers cardmembers all the benefits of the Platinum Visa with no pre-set spending limit and Double Miles for purchases direct from Northwest Airlines. And both cards offer an annual 4,000-mile WorldPerks award travel discount from Northwest Airlines.

WorldPerks(R) Visa(R) Business Card With the WorldPerks Visa Business Card, small business owners can take advantage of managing their business while earning WorldPerks miles. Designed as a business management tool, the card simplifies reporting by keeping track of business and personal expenses separately while managing cash flow.

Customers can pick up a WorldPerks Visa application at any Northwest Airlines domestic airport gate or check-in counter, U.S. Bank branch, on the Internet at worldperksvisa.com, or they can apply by phone at 1-800-360-2900.

Northwest Airlines is the world's fourth largest airline with hubs in Detroit, Minneapolis/St. Paul, Memphis, Tokyo and Amsterdam and approximately 1,500 daily departures. With its travel partners, Northwest serves nearly 750 cities in almost 120 countries on six continents.

U.S. Bancorp, with assets in excess of $189 billion, is the 8th largest financial services holding company in the United States. The company operates 2,243 banking offices and 4,425 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.


CONTACT:          U.S. Bank Media Relations
                  Teri Charest, 612-303-0732

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