MINNEAPOLIS, Nov 26, 2003 (BUSINESS WIRE) -- U.S. Bank customers have a new
ally to help combat fraud, the U.S. Bank Fraud Liaison Center. The Fraud Liaison
Center is available to all U.S. Bank customers 24-hours-a-day, seven-days-a-week
via its 24-hour banking customer service line, 800-USBANKS.
"We want to help our customers who are concerned there might be fraudulent or
suspicious activity involving their account, or that they may have become a
victim of identity theft, and to provide suggestions on what steps to take to
regain their identity," said Mary Blegen, senior vice president in charge of
U.S. Bank 24-Hour Banking and Financial Sales. "The U.S. Bank Fraud Liaison
Center team will listen to the customer's situation and then ask the right
questions to determine if the customer's identity was indeed stolen, or if their
account was used in a fraudulent manner instead. We will assist them in
reporting fraud on their U.S. Bank account and suggest, when appropriate, to
contact agencies including the Federal Trade Commission and credit bureaus. We
also work cooperatively with law enforcement when they need to become involved."
Blegen acknowledges that not every call being made to the Fraud Liaison Center
is about identity theft, but she stresses the importance of peace of mind for
customers in knowing who to call. "Many times customers forget about a check
they wrote or a charge they made with their credit card, or they simply
misplaced their card. Whatever the situation is, U.S. Bank is here to help our
customers - whether it's misplaced checks or cards, fraudulent use of an account
or identity theft."
The U.S. Bank Fraud Liaison Center is receiving positive feedback from customers
they have helped. "Many of the customers we have assisted have told us that
we're efficient, and helped ease some of the stress that happens when they've
become a victim of fraud. That's what the U.S. Bank Fraud Liaison Center is all
about," stated Blegen.
Nearly 10 million Americans were victims of identity theft in 2002, according to
a 2003 Federal Trade Commission survey. Account fraud occurs when a person's
account information is stolen and the thief uses that information to purchase
goods or services without the knowledge or consent of the account holder.
Identity theft occurs when a criminal obtains personal information about another
person such as a name, address, date of birth, social security number, credit
card and other account numbers and assumes that person's identity to commit
fraud or other crimes.
U.S. Bancorp (NYSE:USB), with assets of $189 billion, is the 8th largest
financial services holding company in the United States. The company operates
2,201 banking offices and 4,506 ATMs in 24 states and provides a comprehensive
line of banking, brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. U.S. Bancorp is
home of the Five Star Service Guarantee which assures customers of certain key
banking benefits and services or customers will be paid for their inconvenience.
U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web
SOURCE: U.S. Bank
CONTACT: U.S. Bank
Steve Dale, 612-303-0784
Amy Frantti, 612-303-0733
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SOURCE: U.S. Bank