- Event to Take Place November 20, 2003 in New York -
NEW YORK, Nov. 18 /PRNewswire-FirstCall/ -- U.S. Bancorp Piper Jaffray
(Piper Jaffray) Senior Internet Media and Marketing Analyst Safa Rashtchy
expects online advertising expenditures to exceed $8 billion next year for the
first time since the dot-com crash. To examine the trends facing the industry
today, Rashtchy is holding the first annual Piper Jaffray Online Advertising
Symposium on November 20, 2003, at the W New York Hotel.
Industry leaders, key companies and industry associations will gather to
discuss the growth rate of online advertising and recent survey data on online
behavior and advertising. Company participants include: Yahoo! Inc. (YHOO,
Strong Buy, $40.36, #>=), Havas Group's Euro RSCG Circle.com, Universal
McCann, MSN (MSFT, Outperform, $25.15, #>=), New York Times Online (NYT, not
rated, $47.19), Unilever (UN, not rated, $59.30), (UL, not rated, $34.87),
Kraft Foods Inc. (KFT, not rated, 31.20, #), DoubleClick (DCLK, Market
Perform, $8.03, #>), 24/7 Media (TFSM, not rated, $1.40), aQuantive Inc.
(AQNT, not rated, $9.77), iVillage Inc. (IVIL, not rated, $2.78), ValueClick,
Inc. (VCLK, not rated, $7.35), among others.
The day-long event will be comprised of four panels, two special updates
and a keynote address by Rex Briggs of Marketing Evolution. Briggs will
discuss the results of his innovative Cross Media Study on the optimum media
allocations for various advertising campaigns. In the first special update,
Nick Nyhan, chief executive officer of Dynamic Logic, will discuss how to
prove that online advertising works. The second special update will feature
Columbia University Senior Research Fellow John Carey and Executive Director
of the Online Publishers Association Michael Zimbalist presenting the results
of a brand new ethnographic study of Web users documenting how consumers are
using the Web in homes and offices across the country and forming specific
habits around it. The four panels included on the agenda are outlined below:
Panel I. Interactive Agencies, Technologies and Services
Representative firms include DoubleClick, Aquantive,
Eyeblaster, ValueClick and 24/7 Media. This discussion will
focus on what these companies can do to further facilitate
adoption of online medium, making it easier, less expensive,
and more effective; what trends they see in the industry; what
technologies are in demand?
Panel II. Advertiser Perspective
Participants include heads of marketing representing firms such
as Kraft and Unilever.
Panel III. Advertising Agencies
Representatives from the major multi-national advertising and
marketing groups will provide their perspectives on allocation
of advertising dollars to online.
Panel IV. Online Publishers
Representative companies include Yahoo!, MSN, New York Times
Online and iVillage. Panelists will examine how they interact
with both agencies and advertisers; how do they respond to the
demands and issues raised by advertisers and agencies; what are
the critical issues in managing their inventory and content?
Members of the media interested in attending the Piper Jaffray Online
Advertising Symposium should contact Dana Wade at email@example.com or
415-277-1556. Piper Jaffray clients should contact their account executive to
register for the event.
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