CINCINNATI & MIDDLEBURY, Ind., Jul 28, 2003 (BUSINESS WIRE) -- The U.S. Bank
Consumer Lending Recreation Finance Division and Jayco Inc. have renewed their
agreement to continue the Five Star Advantage preferred lender program for Jayco
dealers for the year 2003. The program was originally established in 2002.
In conjunction with the renewal, U.S. Bank and Jayco launched a special
financing promotion running July through September called the "Jayco Summer
Sell-Down." The program, exclusively designed for Jayco dealers, will assist in
moving new Jayco products while making ownership more affordable to consumers.
"It is these types of programs over the past year that have proven the success
of a preferred lender arrangement for Jayco, our dealers and consumers," said
Sid Johnson, director of marketing for Jayco.
"The reason we decided to renew this agreement with U.S. Bank for the second
year is the clear benefit and added value it provides our dealers," echoed
Derald Bontrager, Jayco, Inc. President and COO.
"U.S. Bank provided finance breakout sessions at the Jayco Dealer Homecoming
meeting in Orlando in July," said Cindy Stroble, vice president and Jayco
relationship manager for U.S. Bank Recreation Finance. "These sessions allowed
the dealers ample time to ask questions about the Five Star Advantage program
and get to know their dedicated underwriters."
The partnership has paid off for U.S. Bank as well. Jayco was the first
manufacturer with a preferred lender relationship after the launch of the
Recreation Finance division in April of 2001. The Jayco relationship assisted
U.S. Bank in achieving a milestone in June of more than $1 billion in
outstanding loans of recreational products.
Jayco, Inc., headquartered in Middlebury, Ind., is one of the nation's largest
manufacturers of recreation vehicles. The company markets RVs under the Eagle,
Qwest, Designer, Jay Flight, Legacy, Talon, Kiwi, Jay Feather, Greyhawk,
Escapade and Granite Ridge brand names.
U.S. Bancorp, with assets of $195 billion, is the 8th largest financial services
holding company in the United States. The company operates 2,199 banking offices
and 4,575 ATMs, and provides a comprehensive line of banking, brokerage,
insurance, investment, mortgage, trust and payment services products to
consumers, businesses and institutions. U.S. Bancorp is home of the Five Star
Service Guarantee which assures customers of certain key banking benefits and
services or customers will be paid for their inconvenience. U.S. Bancorp is the
parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.
SOURCE: U.S. Bank
CONTACT: U.S. Bank Media Relations
Teri Charest, 612-303-0732
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
Copyright (C) 2003 Business Wire. All rights reserved.
SOURCE: U.S. Bank