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U.S. Bank Celebrates Cinco de Mayo in 24 States


U.S. Bank, in the spirit of celebrating a historic Mexican victory over the French, will sponsor Cinco de Mayo events and honor the day across its 24-state footprint.

Thousands of U.S. Bank employees will honor the Battle at Puebla, a key battle in the war between Mexico and France in 1862 resulting in the defeat of the invading French army by a small Mexican militia defending their country's sovereignty. The victory at Puebla prevented the French army from marching into Mexico City and overthrowing the Mexican government. The date of May 5 is recognized as a time to honor the bravery and determination of the Mexican militia. Their victory in the face of adversity led to a burst of national pride. Today the date has been adopted as part of the holiday calendar as a celebration of unique Mexican customs, with festive food, beverages and music.

"U.S. Bank embraces significant events in the Hispanic community such as Cinco de Mayo," said Alice Perez, U.S. Bank Hispanic market leader. "Not only are we engaged in community celebrations, but we are continuing to develop products and services that most effectively meet the needs of our Hispanic customers."

At the end of April, U.S. Bank launched its Secure Money Transfer in Denver and Sacramento that provides a lower cost option for customers and non-customers who wish to send money to their loved ones in Mexico. Recipients in Mexico retrieve the funds at any ATM. The first transfer is free through May in celebration of Cinco de Mayo.

U.S. Bank has Spanish-speaking employees in more than 300 branch offices and Spanish language print materials. Customers may use the Matricula, the official identification of the Consulate of Mexico, as a form of identification for opening an account, as well as the Individual Tax Identification Number (ITIN). U.S. Bank also offers a Spanish-language website, Spanish language option on its ATM and customer service call centers.

U.S. Bancorp, with assets in excess of $182 billion, is the 8th largest financial services holding company in the United States. The company operates 2,200 banking offices and 4,582 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at www.usbank.com.


CONTACT:          U.S. Bank
                  Teri Charest, 612/303-0732

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