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U.S. Bank Small Business Customers and Prospective Customers to See Their Bankers in Record Numbers April 22-24

MINNEAPOLIS, Apr 14, 2003 (BUSINESS WIRE) -- More than 50,000 small businesses will receive a phone call or visit from a U.S. Bank small business representative on April 22, 23 or 24 as part of a "blitz" in which the whole company focuses its attention on the needs of small business customers.

The goal of the blitz is to ask current customers how they're doing and whether U.S. Bank can be of greater service, and to reach out to prospective customers whose banking needs are growing or have not yet been met. The blitz strategy is part of an overall effort by U.S. Bank to provide the best customer service of any financial institution, delivered when and where the customer needs it and backed by the company's exclusive Five Star Service Guarantee.

"We've found through previous blitzes that customers genuinely appreciate our willingness to set everything aside for three days and focus solely on them, listening to their concerns and addressing their financial needs," said Kent Stone, executive vice president of small business banking at U.S. Bank. "Most importantly, it gives us a chance to shake their hands and thank them in person for their business."

U.S. Bancorp (NYSE:USB), with assets in excess of $180 billion, is the 8th largest financial services holding company in the United States. The company operates 2,142 banking offices and 4,604 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.

CONTACT:          U.S. Bank Media Relations
                  Teri Charest, 612/303-0732

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SOURCE: U.S. Bank

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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