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U.S. Bancorp Piper Jaffray, U.S. Bank and the YWCA of Minneapolis to Offer Second Annual "SAVVY GIRLS" Workshop

MINNEAPOLIS, Jan. 21 /PRNewswire/ -- U.S. Bancorp Piper Jaffray, U.S. Bank and the YWCA of Minneapolis are proud to offer the second annual "SAVVY GIRLS" workshop on two Saturdays, Jan. 25 and Feb. 8 at the Midtown YWCA, 2121 E. Lake St. in Minneapolis. The first ever "SAVVY GIRLS" workshop drew 90 mothers and daughters for the two day workshop last January.

"The success of last year's workshop, overwhelming participation and demand for another program has prompted us to again offer another 'Savvy Girls' workshop," said Kim Jenson, Mid-West regional director of the U.S. Bancorp Piper Jaffray Private Advisory Services division.

The unique financial workshop is for girls, ages 9 to 13, and their mothers aimed at helping them achieve their dreams. The event is free of charge; however registration through the YWCA is required.

"There is such a great need for women today to be more financially astute," said Jenson. "We believed that if we could create a fun and interactive financial workshop -- and involve mothers and daughters together -- we would offer a valuable and unique learning experience. We hope that mothers and daughters will take what they learn into their homes, thereby providing families with a forum for communication on the important topic of money management, and arming them with skills for making sound choices and decisions about money."

Author Dr. Nelvia Brady to Speak

Dr. Nelvia Brady, author of This Mother's Daughter ( www.thismothersdaughter.com ), will again be the keynote speaker on Saturday, January 25 at 10:15 a.m. The day will also include exercises that build upon Brady's message to educate both mothers and daughters on the value of money and the values they apply to it.

During the two Saturday sessions girls and their mothers will participate in creative workshops teaching them about money basics, financial growth, values and choices about money and budgeting. Participants will accumulate points with each completed exercise. These points will be rewarded financially, based on a sliding scale. Exercises have been developed to be included in YWCA's Girl Power(R) Program reinforcing the messages delivered at the "SAVVY GIRLS" workshop.

"The YWCA of Minneapolis is proud to present 'SAVVY GIRLS' as a strong part of our mission statement, 'Empower Women And Girls and Eliminate Racism,'" said Christa Perkins, Girl Power(R) Coordinator of the YWCA. "Not only does it stress the importance of money management, it also promotes communication between mothers and daughters."

For more information please contact: Christa Perkins, Girl Power(R) Coordinator, YWCA at 612-215-4375.

    Women and Investing Facts

    -- Approximately one in seven women does not have a retirement account.
       One in three women with both retirement accounts and credit cards owes
       more on credit cards than she has in a retirement account.

    -- In a 1998 survey of over 1,000 mothers and teenage daughters, the
       number-one concern of daughters and the number-three concern of mothers
       was that they would not have enough money at some point in their lives.
       The number-two concern of mothers was that they would not have enough
       money to retire.

    -- Only 6 percent of women in a 1997 survey considered themselves very
       knowledgeable about investing.

    -- Girls are less likely than boys to describe themselves as very
       knowledgeable (17 percent vs. 29 percent) or confident (24 percent vs.
       35 percent) about financial issues and managing money.

    -- Three out of four girls do not expect that their financial future will
       be made secure by the person they marry.

    -- Many women indicate that as girls they did not receive as much
       encouragement as boys to learn about money management.

    -- In 1997, most girls (79 percent) and women (75 percent) said they would
       like to learn more about money and investing.

Sources: Wirthlin Worldwide. (1997). Women and Investing: National Quorum. New York, NY: Oppenheimer Funds, Yankelovich Partners Inc. (1998). Generation Clinique Study: Exploring the New Dynamic Between Mothers and Teen Daughters. New York, NY: Clinique Laboratories, Inc., Louis Harris and Associates. (1998). Money Talks! New York, NY: Girls Incorporated.

U.S. Bancorp Piper Jaffray, a subsidiary of Minneapolis-based U.S. Bancorp is a focused securities firm comprised of three divisions: Equity Capital Markets, Fixed Income Capital Markets and Private Advisory Services. The firm provides a full range of investment products and services to individuals, institutions and businesses. The firm has over 120 offices in 24 states across the country. The Equity Capital Markets Division focuses on the needs of growth companies in the health care, technology, financial institutions, consumer and communications growth sectors. The firm has a national reputation for its expertise in fundamental research and equity and debt financing. The Fixed Income Capital Markets business provides bond issuers, individual investors and institutional investors expertise in investment banking, underwriting, trading, sales and research. The firm offers innovative solutions in corporate and government debt financings with particular expertise in corporate, health care/hospitals, real estate, higher education and government debt. The Private Advisory Services division financial advisors provide guidance in retirement planning, education planning, estate planning and wealth accumulation. Investors select from a wide array of products, including fee-based products, stocks, bonds, mutual funds, annuities, insurance and trust services. U.S. Bancorp offers a comprehensive range of financial solutions through U.S. Bank, U.S. Bancorp Asset Management, U.S. Bancorp Investments and U.S. Bancorp Piper Jaffray. Securities products and services offered through U.S. Bancorp Piper Jaffray, Inc., member SIPC and NYSE, Inc., a subsidiary of U.S. Bancorp. For more information on U.S. Bancorp Piper Jaffray, visit www.piperjaffray.com . Non-deposit investment products are not insured by the FDIC, are not deposits or other obligations of or guaranteed by U.S. Bank National Association or its affiliates, and involve investment risks, including possible loss of the principal amount invested.

U.S. Bancorp (NYSE: USB), with assets in excess of $174 billion, is the 8th largest financial services holding company in the United States. The company operates 2,133 banking offices and 4,680 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.

SOURCE U.S. Bancorp Piper Jaffray

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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