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U.S. Bancorp Piper Jaffray Partners with 'Lucky the Goose' to Launch An Educational Web-site for Kids -- www.Lucky529.com --

MINNEAPOLIS, Jan. 16 /PRNewswire-FirstCall/ -- U.S. Bancorp Piper Jaffray (Piper Jaffray) today announced a national campaign to educate children about the importance of saving and investing. The firm has partnered with "Lucky the Goose," an interactive cartoon character created by a creative Piper Jaffray financial advisor, in the launch of an interactive Web-site, www.lucky529.com . The site engages children through interactive games, printable materials, cartoons and an online book, while teaching them about money and saving. The "Lucky" curriculum will also be incorporated into Piper Jaffray's activities in support of the American Bankers Association "Teach Children to Save Day," where hundreds of Piper Jaffray brokers visit schools across the country to talk to kids about saving and investing.

"Children today are surrounded with 'spend now, save later' messages from many sources," said Andrew Duff, president and chief executive officer of Piper Jaffray. "The Lucky site is one of several financial education programs we've developed to help children begin to understand and appreciate the importance of saving, the power of compound interest and the history of currency."

In addition to helping children to save their own money, parents can also help children get a good start in life by saving early for their children's future. The Web-site includes a college savings calculator and offers links for parents to information on college savings plans. Piper Jaffray has also designated and trained financial advisors in every Piper Jaffray market to be 529 savings plan specialists.

"The cost of college -- which has demonstrated to be one of the best investments parents can make in their child's future -- has skyrocketed. Last year college tuition rose 7.7 percent and the cost is expected to outpace inflation for years to come," said Paul Grangaard, president of the Private Advisory Services division. "We believe we can make a difference in preparing the next generation by reaching out to families and communities with basic financial guidance."

If you would like more information about 529 college savings plans go to www.piperjaffray.com or call 800-333-6000.

U.S. Bancorp Piper Jaffray, a subsidiary of Minneapolis-based U.S. Bancorp (NYSE: USB) is a focused securities firm comprised of three divisions: Equity Capital Markets, Fixed Income Capital Markets and Private Advisory Services. The firm provides a full range of investment products and services to individuals, institutions and businesses. The firm has over 120 offices in 23 states across the country. The Equity Capital Markets Division focuses on the needs of growth companies in the health care, technology, financial institutions, consumer and communications growth sectors. The firm has a national reputation for its expertise in fundamental research and equity and debt financing. The Fixed Income Capital Markets business provides bond issuers, individual investors and institutional investors expertise in investment banking, underwriting, trading, sales and research. The firm offers innovative solutions in corporate and government debt financings with particular expertise in corporate, health care/hospitals, real estate, higher education and government debt. The Private Advisory Services division financial advisors provide guidance in retirement planning, education planning, estate planning and wealth accumulation. Investors select from a wide array of products, including fee-based products, stocks, bonds, mutual funds, annuities, insurance and trust services. U.S. Bancorp offers a comprehensive range of financial solutions through U.S. Bank, U.S. Bancorp Asset Management, U.S. Bancorp Investments and U.S. Bancorp Piper Jaffray. Securities products and services offered through U.S. Bancorp Piper Jaffray, Inc., member SIPC and NYSE, Inc., a subsidiary of U.S. Bancorp. For more information on U.S. Bancorp Piper Jaffray, visit www.piperjaffray.com . Non- deposit investment products are not insured by the FDIC, are not deposits or other obligations of or guaranteed by U.S. Bank National Association or its affiliates, and involve investment risks, including possible loss of the principal amount invested.

SOURCE U.S. Bancorp Piper Jaffray

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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