MINNEAPOLIS, Dec 20, 2002 (BUSINESS WIRE) -- While December may seem like the
perfect time for businesses to slow down and take it easy, U.S. Bank is doing
just the opposite and has picked up the pace as the year comes to an end. On
Thursday, December 12, U.S. Bank representatives took to the streets and phones
and contacted 183,235 customers or potential customers and netted more than $30
million worth of new business. This was more than a chance just to wish everyone
happy holidays; instead, U.S. Bank was busy thanking people for their business
and asking how they might be of additional service. This business blitz was also
an opportunity to showcase U.S. Bancorp's products and services and attract new
Richard Davis, vice chairman of U.S. Bancorp, commented, "We want our customers
to know that they are important to us. Our business blitz was an opportunity for
us to say `thank you' to thousands of customers either face-to-face or via a
personal call. It was a chance for us to talk about our commitment to customer
service and see if there were additional ways for us to help people with their
banking needs. We called on large corporations, small businesses and retail
customers. As a result of our efforts we now have thousands of new customers."
The U.S. Bancorp business blitz involved representatives from all lines of
business in major metro markets and small towns across the organizations 24
state geographic footprint. The one day calling effort included representatives
of middle market and large corporate banking, commercial banking, treasury
management, trust, small business banking, private client group, asset
management, community and metro banks, investments, insurance, corporate payment
services, card services, consumer lending, mortgage, NOVA Information Systems,
Inc., U.S. Bancorp Piper Jaffray and others.
"We had a goal of trying to meet with 80,000 customers or potential customers,"
Davis noted. "I am proud to report that we topped that mark by more than
doubling our expected calling efforts which resulted in 183,235 sales calls or
129 percent above our target. Some of the highlights of the blitz were 79,277
sales calls by our consumer banking division, 68,156 sales calls by our combined
metro and community banking branch representatives and 8,648 sales calls by our
private client group and asset management division and 8,508 sales calls by our
middle market and large corporate calling officers."
The U.S. Bancorp business blitz included customers in Arizona, Arkansas,
California, Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky,
Minnesota, Missouri, Montana, Nebraska, Nevada, North Dakota, Ohio, Oregon,
South Dakota, Tennessee, Utah, Washington, Wisconsin and Wyoming.
The calling blitz was timed to help customers address financial needs as the
year winds down and to help others get a jump on the new year. The one-day
calling blitz was also an opportunity to showcase U.S. Bancorp's Five Star
Service Guarantee, which guarantees customers key banking benefits in all lines
of business or the bank will pay customers if it fails to deliver.
The Five Star Service Guarantee exemplifies a core service philosophy in which
every employee is responsive, respectful, prompt and helpful. That philosophy is
represented in U.S. Bancorp's new logo that includes the words "Five Star
Service Guaranteed" and is displayed on lapel pins worn by every employee from
the chief executive officer on down.
U.S. Bancorp, with assets in excess of $174 billion, is the 8th largest
financial services holding company in the United States. The company operates
2,133 banking offices and 4,680 ATMs, and provides a comprehensive line of
banking, brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. U.S. Bancorp is home of the
Five Star Service Guarantee which assures customers of certain key banking
benefits and services or customers will be paid for their inconvenience. U.S.
Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at
(Editor's note: Examples of how the U.S. Bancorp business blitz impacted your
market or the name of local participants in the blitz are available upon
CONTACT: U.S. Bancorp
Steve Dale, 612/303-0784
Jennifer Wendt, 612/303-0731
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SOURCE: U.S. Bancorp