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U.S. Bank and Portland Police Bureau Introduce Identity Theft Brochure At Start of Holiday Shopping Season

PORTLAND, Ore., Nov 29, 2002 (BUSINESS WIRE) -- The Portland Police Bureau and U.S. Bank have partnered to create a colorful and informative Identity Theft brochure that arms Portland residents with information to protect themselves from identity theft and outlines a specific course of action in case identity theft occurs. The brochure was fully funded by U.S. Bank as contribution to the Portland community.

The two organizations are introducing the brochure at a time when identity theft awareness is high. On Monday, New York authorities uncovered what is believed to be the largest identity theft ring in the nation. Recent polls indicate that concern for personal and information security is at a peak, and Friday marks the start of the holiday shopping season, which is a time of year that traditionally marks an increase in identity theft occurrences.

The Identity Theft brochure is a full-color, tri-fold, glossy print card that is full of helpful information about the crime of identity theft. It is brief, easy to read and remember, and provides a comprehensive list of local and regional resources, complete with full contact information. Brochures are available at all Portland Police Bureau precincts, the Office of Neighborhood Involvement and its regional crime prevention offices and all U.S. Bank branches in the Portland area.

"We're proud of the public and private sector collaboration that brought this brochure together for us to present to the public," said Chief Mark Kroeker, Portland Police Bureau. "Crimes of this nature are unsettling and disturbing to the individual citizen, and the damage caused can take months and sometimes years to correct. We recognize the helpless feeling one has about what to do next when they discover that someone has fraudulently used their good name, and this brochure can actually be used as a check-list of next-best-steps to take."

"Identity theft is the fastest growing type of fraud today," said Tina Foster, region manager for U.S. Bank in Portland. "It can happen to anyone in hundreds of different ways. Taking swift and immediate action is one of the keys to preventing extensive damage, which is why the information in this brochure is so valuable. We are tremendously proud of the product of this partnership, and will continue to work hard to protect our customers' financial information."

U.S. Bancorp (NYSE:USB), with assets in excess of $174 billion, is the 8th largest financial services holding company in the United States. The company operates 2,133 banking offices and 4,680 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at usbank.com.

CONTACT:          U.S. Bank 
                  Teri Charest, 612/303-0732, 612/518-9086 cell
                  or
                  Portland Police Bureau
                  Sgt. Brian Schmautz, 503/823-0010

URL:              http://www.businesswire.com
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Copyright (C) 2002 Business Wire.  All rights reserved.

SOURCE: U.S. Bank

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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