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Firstar Bank in Greater Cincinnati to Take U.S. Bank Name and Unveil New Red, White and Blue Logo

CINCINNATI--(BUSINESS WIRE)--June 26, 2002--By Friday, June 28,
new red, white and blue U.S. Bank signs will replace the old green Firstar Bank signs at its 107 greater Cincinnati-area offices, including those in Northern Kentucky and Southeast Indiana.

The new U.S. Bank signage is the result of Firstar Corporation's acquisition of U.S. Bancorp (NYSE:USB), which was completed on February 27, 2001. At the time of the merger it was announced that Firstar locations would adopt the U.S. Bank name. Ohio is the final state in the Firstar footprint to transform to the new U.S. Bank name. Firstar's signs in the central part of the state will change during the middle of July and those in Northern Ohio will change at the end of the month.

Kathy Beechem, executive vice president of metro banking for U.S. Bank commented, While the U.S. Bank name and our red, white and blue colors may be new to many of our markets, people will quickly recognize our continued commitment to our customers and support of the communities we serve. Also, one of our most valuable assets will not be changing - our people. The same team of outstanding financial services professionals who served customers as Firstar Bankers will now help customers as U.S. Bankers. Our customers are important to us and they know they can still bank with us when they want, where they want and on their own terms as U.S. Bank customers.

Beechem said that the bank's `Five Star Service Guarantee,' which assures customers of certain key banking benefits or they will be compensated for their inconvenience, will continue at U.S. Bank. Our customers will get the same great service they've come to expect from us.

What does the name change mean for customers of Firstar Bank? Basically, it means the name of the bank is changing. However, almost all account numbers, customer relationships and products and services of the former Firstar Bank will remain the same. The only thing customers will see different will be a new U.S. Bank logo instead of the old Firstar Bank logo. Even with the new name and signs, customers can continue using their current supply of Firstar checks. Upon reordering, they will receive new U.S. Bank checks. New credit, debit, ATM and check cards will be sent to customers. Almost all account numbers and Personal Identification Numbers (PINs) will stay the same. Customers will have more branch locations and ATMs to do their banking when they travel in the West and Midwest. Customers have been notified and provided with additional information explaining the merger and the benefits of the new organization via targeted mailings, advertisements and a marketing campaign.

U.S. Bank is a subsidiary of U.S. Bancorp. With assets in excess of $165 billion, U.S. Bancorp is the 8th largest financial services holding company in the United States. The company operates 2,147 banking offices and 4,929 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is home of the Five Star Service Guarantee which assures customers of certain key banking benefits and services or customers will be paid for their inconvenience. Visit U.S. Bancorp on the web at firstar.com or usbank.com.


CONTACT:  U.S. Bancorp

Steve Dale, 612/973-0898



SOURCE:  U.S. Bancorp

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