CINCINNATI--(BUSINESS WIRE)--June 26, 2002--By Friday, June 28,
new red, white and blue U.S. Bank signs will replace the old green
Firstar Bank signs at its 107 greater Cincinnati-area offices,
including those in Northern Kentucky and Southeast Indiana.
The new U.S. Bank signage is the result of Firstar Corporation's
acquisition of U.S. Bancorp (NYSE:USB), which was completed on
February 27, 2001. At the time of the merger it was announced that
Firstar locations would adopt the U.S. Bank name. Ohio is the final
state in the Firstar footprint to transform to the new U.S. Bank name.
Firstar's signs in the central part of the state will change during
the middle of July and those in Northern Ohio will change at the end
of the month.
Kathy Beechem, executive vice president of metro banking for U.S.
While the U.S. Bank name and our red, white and blue
colors may be new to many of our markets, people will quickly
recognize our continued commitment to our customers and support of the
communities we serve. Also, one of our most valuable assets will not
be changing - our people. The same team of outstanding financial
services professionals who served customers as Firstar Bankers will
now help customers as U.S. Bankers. Our customers are important to us
and they know they can still bank with us when they want, where they
want and on their own terms as U.S. Bank customers.
Beechem said that the bank's `Five Star Service Guarantee,' which
assures customers of certain key banking benefits or they will be
compensated for their inconvenience, will continue at U.S. Bank.
customers will get the same great service they've come to expect from
What does the name change mean for customers of Firstar Bank?
Basically, it means the name of the bank is changing. However, almost
all account numbers, customer relationships and products and services
of the former Firstar Bank will remain the same. The only thing
customers will see different will be a new
U.S. Bank logo instead of
Firstar Bank logo. Even with the new name and signs,
customers can continue using their current supply of Firstar checks.
Upon reordering, they will receive new U.S. Bank checks. New credit,
debit, ATM and check cards will be sent to customers. Almost all
account numbers and Personal Identification Numbers (PINs) will stay
the same. Customers will have more branch locations and ATMs to do
their banking when they travel in the West and Midwest. Customers have
been notified and provided with additional information explaining the
merger and the benefits of the new organization via targeted mailings,
advertisements and a marketing campaign.
U.S. Bank is a subsidiary of U.S. Bancorp. With assets in excess
of $165 billion, U.S. Bancorp is the 8th largest financial services
holding company in the United States. The company operates 2,147
banking offices and 4,929 ATMs, and provides a comprehensive line of
banking, brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. U.S.
Bancorp is home of the Five Star Service Guarantee which assures
customers of certain key banking benefits and services or customers
will be paid for their inconvenience. Visit U.S. Bancorp on the web at
firstar.com or usbank.com.
CONTACT: U.S. Bancorp
Steve Dale, 612/973-0898
KEYWORD: OHIO KENTUCKY INDIANA MINNESOTA
INDUSTRY KEYWORD: BANKING
SOURCE: U.S. Bancorp
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