The bank also joined the Human Rights Campaign as national
MINNEAPOLIS--(BUSINESS WIRE)--Jun. 6, 2017--
U.S. Bank is proud to debut its U.S. Bank Visa® Debit Card Pride Design
today, just in time for June Pride celebrations across the country, as
well as a new national sponsorship of the Human Rights Campaign.
This Smart News Release features multimedia. View the full release here:
U.S. Bank's new Visa® Debit Card Pride Design (Photo: U.S. Bank)
Out of more than 400 original designs submitted to U.S. Bank’s LGBT
debit card contest earlier this year, the design by Olivia Ogba of
Atlanta was the first-place winner and is featured on the card. The
contest was a part of the bank’s ongoing efforts to show support for
LGBT and other communities, and highlight its emphasis on diversity and
“Our new card design allows the LGBT community and allies to put their
money where their pride is,” said Ann Dyste, assistant vice president,
LGBT strategy manager, U.S. Bank. “Olivia’s winning design honors
equality, unity and progress, which are all important to the bank.”
Ogba’s art of rainbow sparklers in the night sky is now one of U.S.
Bank’s 10 permanent card designs. Customers can choose Ogba’s debit card
“We take pride in creating card designs that are as unique as our
customers,” said Lisa Wolf, vice president, customer relationship
management, U.S. Bank. “This design is distinctive in that it was
created and chosen by the public, and shows our commitment to diversity
U.S. Bank is increasing its outreach to the LGBT community in a variety
of ways this year, including participating in Pride festivities in 30
cities, the largest number in the bank’s history. Bank employees will
march in Pride parades and/or staff booths in cities that include
Minneapolis, San Francisco, Cincinnati and Chicago.
In addition, U.S. Bank is proud to announce that it is joining the Human
Rights Campaign as a National Corporate Partner. HRC has named the bank
Place to Work for LGBT Equality” for 10 years in a row. This
sponsorship is one of many LGBT organizations the bank supports across
its 25-state footprint, including the National Gay & Lesbian Chamber of
Commerce, GLSEN and the LGBT Center in Los Angeles.
About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB),
with $450 billion in assets as of March 31, 2017, is the parent company
of U.S. Bank National Association, the fifth-largest commercial bank in
the United States. The company operates 3,091 banking offices in 25
states and 4,838 ATMs, and provides a comprehensive line of banking,
investment, mortgage, trust and payment services products to consumers,
businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.
The U.S. Bank Visa Debit Card is issued by U.S. Bank National
Association, pursuant to a license from Visa U.S.A. Inc.
products offered by U.S. Bank National Association. Member FDIC.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170606005370/en/
Source: U.S. Bank
Heather Draper, 303-847-7152