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U.S. Bank Launches New Pilot App for Local Businesses in Lawrence, Kansas

LAWRENCE, Kan.--(BUSINESS WIRE)--Apr. 26, 2016-- U.S. Bank has launched Deal Local, a new mobile app designed to help local businesses attract new customers and build loyalty with their existing customers through deals and rewards. Exclusive to Lawrence as a pilot, the app is live in the Apple and Google Play app stores and is already being used by Mass St. favorites Weaver’s, Milton’s Café and Hobbs, among others.

“We designed Deal Local to help locally-owned small businesses grow and connect with their customers,” said Dominic Venturo, chief innovation officer for U.S. Bank. “The key for their customers is that Deal Local is a tremendously simple way to sign up for and take advantage of deals all from one place right on their phone. It gets rid of the need to carry around often-misplaced coupons or bulky key fobs.”

Here’s how it works… Local shops and restaurants can load deals into the Deal Local app. The deals will be presented on the business’s point-of-sale payment terminal when their customers check out. A shopper can scroll through deals on the app, as well as set up their phone number or payment card info so they’re automatically recognized at checkout. Visit http://www.GetDealLocal.com/ for more information and a short video.

Deal Local was developed at The Grove, which is U.S. Bank subsidiary Elavon’s innovation lab in Atlanta. The app is powered by Elavon’s Fanfare point-of-sale technology and customer loyalty program.

“We drew on our experience and scale as one of the largest small business payment processors in the country in building Deal Local. It’s a sophisticated yet easy-to-use app that will help entrepreneurs build customer relationships and steal market share from the big guys,” said Wally Mlynarski, senior vice president of global product and innovation.

Lawrence was selected as the pilot market for its size, civic pride and numerous local businesses.

“Lawrence is the perfect pilot market for Deal Local. Our community is built on the foundation of local businesses at which we’re proud to shop and dine,” said Brad Burnside, market president for U.S. Bank, which has five branches and the top deposit market share in Lawrence.

Small business owners can visit GetDealLocal.com or talk to their local banker to learn more and sign up for Deal Local. Consumers can download the app in the Apple and Google Play app stores.

About Elavon
Elavon is wholly owned by U.S. Bancorp (NYSE: USB) and provides end-to-end payment processing solutions and services to more than 1.3 million customers in the United States, Europe, Canada, Mexico, Brazil and Puerto Rico. As the #1 provider for airlines and a top five provider for hospitality, healthcare, retail, and public sector/education, Elavon’s innovative payment solutions are designed to solve pain points for businesses from small to enterprise-sized.

About U.S. Bank
U.S. Bancorp (NYSE: USB) with $429 billion in assets as of March 31, 2016, is the parent company of U.S. Bank National Association, the fifth largest commercial bank in the United States. The company operates 3,129 banking offices in 25 states and 4,954 ATMs and provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Source: U.S. Bank

U.S. Bank Corporate Communications
Pat Swanson, 816-871-2394
patrick.swanson@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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