Mobile takes center stage, tech drives trust according to 2016 U.S.
Bank Small Business Survey
MINNEAPOLIS--(BUSINESS WIRE)--Apr. 25, 2016--
Small business owners are confident in their business, however they’re
less certain about the national economy than they were last year.
Revenues are good, and they want to hire and expand, according to
newly-released results of the 2016
U.S. Bank Small Business Annual Survey.
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“Business owners are still in a cautious mode, second-guessing future
decisions,” said Ross Carey, executive vice president and head of
business banking at U.S. Bank. “Business is good, though they wonder if
another shoe will drop in the economy. A little more time and some
clarity around who will be leading our country a year from now will go a
long way in boosting their confidence.”
Confidence in national economy dips
U.S. Bank has been
surveying small business owners for seven years. From 2013 to 2015, the
number of small business owners who felt the economy was recovering or
expanding increased significantly year over year. This year, confidence
dipped, returning to 2014 levels.
Nearly 1 in 3 small business owners believe the national economy is in
recession in 2016, up from only 1 in 5 who said last year that
conditions felt like a recession. They’re still positive though. A
majority (57 percent) of owners say the economy is in recovery or
expansion, however even that number is down from a high of 67 percent
last year. Outlook for 2017 has dipped as well. A majority (54 percent)
see recovery or expansion on the horizon, a number that shrunk from 67
percent in 2015. One in four say the economy will be in recession in
Revenue not hampered by economic view
Nearly 75 percent of
small business owners classify the health of their business as “strong.”
Revenues are at or above the previous year for more businesses in 2016
(34 percent) than in 2015 (24 percent) and nearly half expect revenue
growth in 2017. Approximately 1 in 4 owners have plans to hire, which is
the same as last year, though an improvement over 2014. About 38 percent
say they’re ready for capital expenditures, up significantly over 2015.
Mobile technology takes center stage in business, tech drives trust
More than 3 in 4 small business owners have integrated
a mobile solution into their overall business strategy, and even more
are using social media to make connections, find talent, or market their
business. Business owners are significantly more likely to access their
bank and make payments with a mobile device than they were a year ago.
More than three in four say banks offering the most up-to-date
technology are more trustworthy. However, at the end of the day, the
human touch is still important to them – 89 percent say they will do at
least some of their banking in a physical branch in five years.
“Customers want to be able to access the bank through multiple channels
when it’s most convenient for them. However, they also tell us nothing
replaces the human touch – that banker down the street to talk to or
bounce ideas off of from time to time,” Carey said.
Healthcare changes settling in, future costs still a question
business owners’ attitudes about the new healthcare laws remain divided.
Half think the long-term impact will be negative, while the other half
are divided between “positive” and “neither/unsure.” Last year, the
number of small business owners who felt the new healthcare laws would
have a negative impact long term dropped significantly from 61 percent
in 2014 to 47 percent in 2015, which is about where it sits today at 50
percent. Concern in 2014 appears to have morphed into acceptance in
2016. Fewer than half say the new law has resulted in higher premiums.
Issues on their minds this election year
taxes are the two top issues on the minds of small business owners this
election year. The last time we elected a president, in 2012, the top
issues to small business owners were healthcare/Medicare and
unemployment. Today, healthcare, terrorism, national security, taxes and
immigration are more important issues to the small business owner than
they were in 2012. More than a quarter of those surveyed have this
message for presidential candidates – lower taxes for small businesses.
Economic confidence varies by state
Small business owners’
optimism is often impacted by how their state economy is faring. Areas
where business owners feel the state economy is better than the
national economy are Minnesota, Colorado, Washington and Northern
California. States where business owners feel the state economy is worse
than the national economy -- Arizona, Oregon, Wisconsin,
Missouri and Illinois.
“It’s not surprising that business owners are more positive in regions
where home values are improving, such as Seattle, Colorado and the San
Francisco Bay Area,” Carey said. “We feel good about the economy if our
homes are worth more than we owe. Increased taxes and minimum wage
issues could be impacting results in areas like Illinois and Oregon.”
Who are the small business owners we talked to?
half of the owners we talked to have been in business for more than 10
years, three quarters for more than five. Revenues are mainly under $1
million and represent a large mix of business segments. Nearly all have
not served in the military. Most have less than 20 employees, and three
out of four say their employees are mostly full time. Most are located
in urban or suburban areas, and most are over age 45. They are almost
evenly split, male and female.
U.S. Bancorp (NYSE: USB) with $429 billion in assets as of March 31,
2016, is the parent company of U.S. Bank National Association, the fifth
largest commercial bank in the United States. The company operates 3,129
banking offices in 25 states and 4,954 ATMs and provides a comprehensive
line of banking, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160425005200/en/
Source: U.S. Bank
U.S. Bank Corporate Communications
Teri Charest, 612-303-0732