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Your Community App Powered by U.S. Bank Launches

MINNEAPOLIS--(BUSINESS WIRE)--Jul. 13, 2015-- U.S. Bank is launching Your Community, a geo-location based app, providing unique resources and information for consumers. The app, which initially launched in the Santana Row area of San Jose, Calif., features local events, promotional offers, financial education tips, noteworthy community news and much more. The app was developed in partnership with BlueSoho and is available for FREE download in the app store for both Android and iOS devices.

“We are continually looking for new and innovative ways to connect with our customers through their mobile devices,” said Dominic Venturo, chief innovation officer for U.S. Bank. “Your Community also allows our business clients to make offers available to individuals near the merchants’ locations. We encourage everybody to download the app and check out all the offers and helpful financial tips.”

While the initial launch focuses on Santana Row, the app also includes information that appeals to all geographic regions. When consumers download the app outside of San Jose, their location will be detected automatically, and they’ll receive relevant national U.S. Bank content.

U.S. Bank is an innovation leader in mobile banking and payments and has been bringing industry-leading capabilities to customers since 2007. It was one of the first to test contactless payment technology. It was also a leader in implementing photo banking services such as mobile check deposits, mobile photo bill pay, mobile credit card balance transfer and person-to-person payments. Additionally, businesses can speed up in-store card application processes with mobile information capture from a driver’s license and other features piloted at U.S. Bank.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $410 billion in assets as of March 31, 2015, is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States. The Company operates 3,172 banking offices in 25 states and 5,016 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.

About BlueSoho
BlueSoho (BLUE-SOHO.COM) is an integrated marketing and technology firm designed to help brands dynamically adapt to the needs of their technology savvy consumer – cross-media and cross platform. We thrive at the intersection of bleeding-edge technology, arresting creative, and interactive experiences. Based on consumer behavior, we deliver brands in the most meaningful and relevant context, driving momentum and transaction. We provide brand activation campaigns, digital and mobile, local promotional strategy, planning and buying, creative and production services for retailers, publishers, and Fortune 500 companies.

Source: U.S. Bank

Susan Beatty, U.S. Bank Corporate Communications
(612) 303-9229, susan.beatty@usbank.com
or
Jennifer Bergin, BLUESOHO, Managing Partner
Jennifer.bergin@BLUE-SOHO.COM
(212) 583.6625

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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