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U.S. Bank Named Top Small Business Bank by Top Market Research Firm TNS Global

MINNEAPOLIS--(BUSINESS WIRE)--Apr. 25, 2014-- U.S. Bank has received the 2014 TNS Choice Award for Small Business Banking. TNS Global, the largest custom market research firm in the world, recognized U.S. Bank for having the greatest organic growth in the small business sector among its top competitors – through strong new customer acquisition, superior client retention and offering a comprehensive small business banking experience to clients.

“We’re pleased to see our bankers’ hard work recognized with the TNS Choice Award,” said John Elmore, vice chairman for community banking and branch delivery at U.S. Bank. “Our commitment to supporting small business extends to all facets of a business owner’s banking experience, from taking out a loan to stopping in their branch with a quick question.”

Each year, TNS recognizes outstanding performance in the financial services marketplace with its TNS Choice Awards. The selection of U.S. Bank was based on an analysis of more than 4,500 interviews with small business decision-makers conducted as part of the TNS Micro and Small Business research program. Its analysis considers several measures of customer acquisition, retention, satisfaction, and share of wallet across a comprehensive set of competing firms to identify top performers.

U.S. Bank’s commitment to the small business owner extends beyond banking and lending. U.S. Bank’s small business website, U.S. Bank Connect™, offers advice and networking opportunities to business owners of varying sizes and stages of their business life cycle. Follow Connect on Facebook or Twitter. The company also conducts the U.S. Bank Annual Small Business Survey that provides insight on the confidence, pressures and opportunities that small business owners are experiencing around the country. For more information on U.S. Bank’s full service offering to small businesses visit www.usbank.com/smallbusiness.

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.

U.S. Bancorp (NYSE: USB), with $371 billion in assets as of March 31, 2014, is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States. The Company operates 3,083 banking offices in 25 states and 4,878 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Source: U.S. Bank

U.S. Bank Public Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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