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U.S. Bank 2014 Small Business Survey Shows for the First Time in Five Years a Majority of Owners Are Optimistic about the Economy
Download PDF To view the full results of the survey, click on the attached PDF

MINNEAPOLIS--(BUSINESS WIRE)--Apr. 24, 2014-- For the first time in five years, a majority of small business owners are optimistic about the economy, and business owners in regions of the country that last year were most concerned about the economy are now looking up according to results of the 2014 U.S. Bank Annual Small Business Survey.

Now in its fifth year, the U.S. Bank Annual Small Business Survey measured the opinions of more than 3,000 small business owners who shared their views on the state of the national and their local economy today, general business conditions and challenges, and their outlook for 2015.

“We’re pleased to see small business optimism at a five-year high,” said John Elmore, vice chairman for community banking and branch delivery at U.S. Bank. “The survey results confirm what we’re hearing in the field. Business is strong, and while uncertainty remains and is dampening their plans to hire and expand, their outlook for 2015 is trending positive.”

The Economy
In 2014, 56 percent of small business owners said they feel that the national economy is in a state of recovery or expansion, up significantly from 46 percent last year. In 2010, nearly nine out of 10 small business owners said the U.S. economy was in a recession. This year, that number reached a five-year low, with only 34 percent of respondents saying they believe the economy is still in a recession.

 
Do you believe the U.S. economy is in a recession, recovery, expansion, or are you unsure?
    Recession   Recovery   Expansion   Unsure
2013   43%   45%   1%   10%
2014   34%   52%   4%   10%
Note: percentages not equaling 100% are due to rounding.
 

States or regions in which small business owners had the strongest rebound in sentiment about the U.S. economy since last year include Arizona (14 percent), Southern California (15 percent), Washington (15 percent) and Missouri (12 percent).

Looking ahead to 2015, more small business owners are hopeful about the potential for economic growth. Fewer business owners think the economy will be in recession in 2015 (41 percent), and while fewer think the economy will be in recovery in 2015, significantly more believe the economy will be expanding in 2015 (16 percent) than those who believe it is expanding now (4 percent).

 
Percent who believe the U.S. economy will be in a recovery/recession/expansion/unsure next year:
    Recovery   Recession   Expansion   Unsure
Current outlook   52%   34%   4%   10%
2015 outlook   41%   26%   16%   17%
       

Business Conditions
More than two-thirds of business owners (70 percent) believe their business is in good financial health today, up from 64 percent five years ago. The percentage of those who report higher revenue continues to hover between 25-30 percent, which has been the case since 2010. The percentage of business owners who said they expect revenue to be higher next year dropped significantly in 2013, and increased only slightly in 2014.

 
Percent who describe the financial health of their business as good, very good or excellent:
2010   2011   2012   2013   2014
64%   64%   69%*   67%   70%
 
Percent who report higher revenue this year compared to last year:
2010   2011   2012   2013   2014
25%   26%   29%   29%   30%
 
Percent who expect revenue to be higher at this time next year:
2010   2011   2012   2013   2014
46%   49%   46%   41%*   42%
       

Those who say they plan to hire, make capital expenses or who have needed to seek financing for their business remains below 30 percent.

 
Percent who expect to increase the number of people working for them over the next 12 months:
2010   2011   2012   2013   2014
17%   22%*   20%   16%   20%
 
Percent who are likely to make a capital expenditure to expand their business in the next year:
2010   2011   2012   2013   2014
28%   30%   32%   28%   29%
 
Percent who have borrowed money or tried to borrow money for business purposes over the last 6 months:
2010   2011   2012   2013   2014
19%   20%   19%   13%*   13%
       

* Note: Statistical significance is based on variance to prior year at 95% confidence.

Top Issues Facing Small Businesses
Last year, with the fiscal cliff and government shutdown unfolding, more than one in five saw the federal budget deficit as the most important national issue. This year, only 14 percent of owners list it as their top concern, down 8 percent from 2013. While no single issue is top on the minds of owners, healthcare is now tied with the federal budget/deficit as the primary concern, followed by taxes.

 
Percent who say one of the following is their most important national issue:
2013     2014
1. Federal budget deficit/federal debt (22%)     1. Federal budget deficit/federal debt (14%)
2. Jobs/unemployment (13%)     1. Healthcare/Medicare (14%)
3. Healthcare/Medicare (12%)     3. Taxes (12%)
   

Technology
Small business owners nationwide are ahead of the curve when it comes to technology. According to survey, they are more likely than the general population to define themselves as innovators and early adopters of new technology, and mobile capabilities are among the ways they are using it to get an edge. Across the country, 75 percent of small business owners said they have integrated mobile technology into their business strategy, whether through mobile banking, social networking, web design, payments or other uses. Among them, business owners said that offering a mobile-friendly website added the most value for their business.

In addition to looking to new technology to position their businesses in the marketplace, 64 percent of small business owners maintain a social media presence to make connections, find talent or market their business. Those who maintain a presence said that Facebook was most effective, followed closely by LinkedIn.

Methodology
The survey was conducted by Market Probe via an online sample in the first quarter of 2014. They surveyed 3,173 small business owners with less than $10 million in annual revenue. To facilitate differences in select U.S. Bank markets, the study was conducted in two phases. The first phase comprised 1,000 national responses to serve as a baseline across U.S. Bank’s 25-state footprint. The second phase represented an over-sample of 2,173 interviews in Arizona, California, Colorado, Illinois, Minnesota, Missouri, Ohio, Oregon, Washington and Wisconsin. Half of the respondents had businesses with more than $200,000 in revenue, and half had less than $200,000 in revenue. The survey highlights responses that are statistically significant based on variance to national, prior year, or demographic cohort results, with 95% confidence.

About U.S. Bancorp
U.S. Bank’s commitment to the small business owner extends beyond banking and lending. U.S. Bank’s small business website, U.S. Bank Connect™, offers advice and networking opportunities to business owners of varying sizes and stages of their business life cycle. Follow Connect on Facebook or Twitter. For more information on U.S. Bank’s full service offering to small businesses visit www.usbank.com/smallbusiness.

U.S. Bancorp (NYSE: USB), with $371 billion in assets as of March 31, 2014, is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States. The company operates 3,083 banking offices in 25 states and 4,878 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Source: U.S. Bank

U.S. Bank Public Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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