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U.S. Bank Named a "Best Brand" for Middle Market and Small Business Banking by Greenwich Associates

MINNEAPOLIS--(BUSINESS WIRE)--Mar. 25, 2014-- Leading financial services consulting and research firm Greenwich Associates has recognized U.S. Bank on its debut list of Best Brands in U.S. Small Business and Middle Market Banking. Additionally, across small business and middle market banking, U.S. Bank was named a Greenwich Best Brand for Loans or Lines of Credit, Cash Management, and Ease of Doing Business. U.S. Bank earned Best Brand for Trust in the middle market category.

Greenwich Associates conducted interviews with more than 17,000 decision-makers for banking services at small businesses and nearly 14,000 interviews with middle-market companies annually. The winners are cited most frequently by these companies as banks they would consider using for any business or commercial banking product.

“At U.S. Bank we strive to provide our customers with superior products and services,” said Richard Payne, vice chairman of Wholesale Banking for U.S. Bank. “This recognition by Greenwich Associates is an honor and confirms that our customers have confidence in our company, our people, our products and our services.”

Greenwich Associates noted that trust continues to be an important factor for businesses in choosing a bank, and this year the ease of doing business with the bank became increasingly important factor. They say that with increased documentation requirements, banks that make applying for and receiving a loan an efficient and painless process are going to perform well in business customer satisfaction.

The full announcement from Greenwich Associates is available at http://www.greenwich.com/media-center/press-releases/2014/mar/cb-brand-2013-pr.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $364 billion in assets as of Dec. 31, 2013, is the parent company of U.S. Bank, the 5th largest commercial bank in the United States. The company operates 3,081 banking offices in 25 states and 4,906 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Source: U.S. Bank

U.S. Bank Public Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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