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Elavon Introduces Payment Integrated Loyalty Program

Real-Time Offers Available at Checkout

ATLANTA--(BUSINESS WIRE)--Mar. 18, 2014-- Elavon, a wholly owned subsidiary of U.S. Bancorp (NYSE: USB) and a leading global payment solutions provider, is bringing to market Fanfare, an easy-to-use loyalty program that delivers rewards to patrons of small to mid-sized businesses right at the point-of-sale. With Fanfare, businesses can build deeper relationships with their customers by providing meaningful rewards via integrated technology.

With Fanfare it is easy for consumers to sign up and track loyalty rewards via a customized website. The program automatically tracks loyalty points, rewards and offers that can be redeemed at any time. Once rewards are earned, consumers see them right at the time of purchase, eliminating the need to print coupons, carry a loyalty card or wait for a credit card statement. Businesses utilize a custom dashboard that enables them to create offers and track the success of their Fanfare loyalty program.

“Fanfare is an exciting launch for us because it positions us to celebrate our customers and helps them celebrate theirs,” said Marianne Johnson, Elavon’s Executive Vice President of Global Product & Innovation. “By rewarding loyal customers, keeping them coming back and offering attractive offers to prospects, our customers can provide a rewards program that competes with their competitors.”

Fanfare enables our customers to personalize and brand their own rewards and loyalty programs, putting the power in the hands of our customers. It is a secure, turnkey loyalty solution that conforms to industry standards for payment data security.

Focused on innovation and celebrating customers, Fanfare is one of Elavon’s groundbreaking solutions helping to enable commerce for businesses globally. Though its initial launch is U.S. specific, plans to expand the solution into Europe are slated for later this year. Learn more about Fanfare at www.elavon.com/fanfare.

About Elavon (www.elavon.com): Elavon is wholly owned by U.S. Bancorp (NYSE: USB) and provides end-to-end payment processing solutions and services to more than 1.3 million customers in the United States, Europe, Canada, Mexico, Brazil and Puerto Rico. As the #1 provider for airlines and a top five provider for hospitality, healthcare, retail, and public sector/education, Elavon’s innovative payment solutions are designed to solve pain points for businesses from small to enterprise-sized.

Source: Elavon

For Elavon
Hallema Sharif, 678-731-5149
hallema.sharif@elavon.com
or
Teri Charest, 612-303-0732
teri.charest@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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