Real-Time Offers Available at Checkout
ATLANTA--(BUSINESS WIRE)--Mar. 18, 2014--
Elavon, a wholly owned subsidiary of U.S. Bancorp (NYSE: USB) and a
leading global payment solutions provider, is bringing to market
Fanfare, an easy-to-use loyalty program that delivers rewards to patrons
of small to mid-sized businesses right at the point-of-sale. With
Fanfare, businesses can build deeper relationships with their customers
by providing meaningful rewards via integrated technology.
With Fanfare it is easy for consumers to sign up and track loyalty
rewards via a customized website. The program automatically tracks
loyalty points, rewards and offers that can be redeemed at any time.
Once rewards are earned, consumers see them right at the time of
purchase, eliminating the need to print coupons, carry a loyalty card or
wait for a credit card statement. Businesses utilize a custom dashboard
that enables them to create offers and track the success of their
Fanfare loyalty program.
“Fanfare is an exciting launch for us because it positions us to
celebrate our customers and helps them celebrate theirs,” said Marianne
Johnson, Elavon’s Executive Vice President of Global Product &
Innovation. “By rewarding loyal customers, keeping them coming back and
offering attractive offers to prospects, our customers can provide a
rewards program that competes with their competitors.”
Fanfare enables our customers to personalize and brand their own rewards
and loyalty programs, putting the power in the hands of our customers.
It is a secure, turnkey loyalty solution that conforms to industry
standards for payment data security.
Focused on innovation and celebrating customers, Fanfare is one of
Elavon’s groundbreaking solutions helping to enable commerce for
businesses globally. Though its initial launch is U.S. specific, plans
to expand the solution into Europe are slated for later this year. Learn
more about Fanfare at www.elavon.com/fanfare.
About Elavon (www.elavon.com):
Elavon is wholly owned by U.S. Bancorp (NYSE: USB) and provides
end-to-end payment processing solutions and services to more than 1.3
million customers in the United States, Europe, Canada, Mexico, Brazil
and Puerto Rico. As the #1 provider for airlines and a top five provider
for hospitality, healthcare, retail, and public sector/education,
Elavon’s innovative payment solutions are designed to solve pain points
for businesses from small to enterprise-sized.
Hallema Sharif, 678-731-5149