MINNEAPOLIS, Jun 24, 2013 (BUSINESS WIRE) --U.S. Bank and Polaris, a leader in the power sports industry, have
created the Polaris® Visa® card where customers
can earn points for every dollar spent at Polaris dealerships and for
“This is a new venture for Polaris and it’s a great way to offer their
customers a way to earn rewards in the form of Polaris Cash to help them
purchase the Polaris merchandise and services they want even faster,”
said Robert Goeller, vice president, co-brand partnerships at U.S. Bank.
With the Polaris Visa, cardholders earn points on all of their purchases
and can redeem those points for Polaris Cash. For example, for every
dollar of net purchases spent on the card at a Polaris dealership, they
will earn two points. They also earn two points at gas stations and one
point everywhere else. Once a cardholder earns 2,500 points, they can
redeem the points for $25 in Polaris Cash, which can only be used at
participating Polaris dealerships.
“The Polaris Visa was created specifically for Polaris enthusiasts,”
said Kelly Clawson, manager financial services for Polaris Industries.
“The partnership with U.S. Bank will let our customers earn rewards on
all their purchases and then return to their local dealership to spend
their rewards on top-of-the-line parts and accessories, Polaris apparel,
or put it toward the purchase of a new vehicle.”
Polaris is a recognized leader in the
powersports industry with annual 2012 sales of $3.2 billion. Polaris
designs, engineers, manufactures and markets innovative, high quality
off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris
RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and
on-road electric/hybrid powered vehicles. Polaris is among the global
sales leaders for both snowmobiles and off-road vehicles and has
established a presence in the heavyweight cruiser and touring motorcycle
market with the Victory and Indian motorcycle brands. Additionally,
Polaris continues to invest in the global on-road small electric/hybrid
powered vehicle industry with Global Electric Motorcars (GEM), Goupil
Industrie SA, and internally developed vehicles. Polaris enhances the
riding experience with a complete line of Polaris and KLIM branded
apparel and Polaris accessories and parts. Polaris Industries Inc.
trades on the New York Stock Exchange under the symbol “PII”, and the
company is included in the S&P Mid-Cap 400 stock price index.
Information about the complete line of Polaris products, apparel and
vehicle accessories are available from authorized Polaris dealers or
anytime at www.polaris.com.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $355 billion
in assets as of March 31, 2013, is the parent company of U.S. Bank, the
5th largest commercial bank in the United States. Celebrating its 150th
anniversary this year, the company operates 3,080 banking offices in 25
states and 5,056 ATMs. The bank provides a comprehensive line of
banking, brokerage, insurance, investment, mortgage, trust and payment
services products to consumers, businesses and institutions. Visit U.S.
Bancorp on the web at www.usbank.com.
SOURCE: U.S. Bank
U.S. Bank Media Relations
Teri Charest, 612-303-0732