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U.S. Bank and Polaris Offer Credit Card Rewards Program with Launch of Polaris® Visa® Card

MINNEAPOLIS, Jun 24, 2013 (BUSINESS WIRE) --U.S. Bank and Polaris, a leader in the power sports industry, have created the Polaris® Visa® card where customers can earn points for every dollar spent at Polaris dealerships and for everyday purchases.

“This is a new venture for Polaris and it’s a great way to offer their customers a way to earn rewards in the form of Polaris Cash to help them purchase the Polaris merchandise and services they want even faster,” said Robert Goeller, vice president, co-brand partnerships at U.S. Bank.

With the Polaris Visa, cardholders earn points on all of their purchases and can redeem those points for Polaris Cash. For example, for every dollar of net purchases spent on the card at a Polaris dealership, they will earn two points. They also earn two points at gas stations and one point everywhere else. Once a cardholder earns 2,500 points, they can redeem the points for $25 in Polaris Cash, which can only be used at participating Polaris dealerships.

“The Polaris Visa was created specifically for Polaris enthusiasts,” said Kelly Clawson, manager financial services for Polaris Industries. “The partnership with U.S. Bank will let our customers earn rewards on all their purchases and then return to their local dealership to spend their rewards on top-of-the-line parts and accessories, Polaris apparel, or put it toward the purchase of a new vehicle.”

About Polaris
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $355 billion in assets as of March 31, 2013, is the parent company of U.S. Bank, the 5th largest commercial bank in the United States. Celebrating its 150th anniversary this year, the company operates 3,080 banking offices in 25 states and 5,056 ATMs. The bank provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank Media Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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