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U.S. Bank in the Twin Cities Partners with the Salvation Army to Create Volunteer App for iPhone

MINNEAPOLIS--(BUSINESS WIRE)--Nov. 7, 2012-- Thanks to U.S. Bank, signing up to be a bell ringer for The Salvation Army this holiday season will be as easy as sending a text.

A longtime supporter of The Salvation Army, U.S. Bank donated the time of one of its iPhone application designers to create a special volunteer application (“app”) for bell ringers. The goal of the new tool is to help the organization meet its goal of filling 120,000 one-hour time slots available at 400 kettles across the Twin Cities.

The iPhone app will provide users with the ability to learn about the logistics of being a bell ringer, sign up for a volunteer time slot, learn about The Salvation Army and contact the organization.

U.S. Bank will match each free download with a $1 donation to The Salvation Army for up to 1,000 downloads. The app is currently available for download through the iTunes App Store.

The Salvation Army’s bell ringing season begins with a kick-off event on Saturday, November 10.

“U.S. Bank is proud to partner with The Salvation Army,” said Elliot Jaffee, Twin Cities market president with U.S. Bank. “In addition to supporting The Salvation Army through our many volunteer efforts and financial contributions, this is a fun, unique way that U.S. Bank can support this organization and give back to the Twin Cities community.”

“This gift is amazing,” said Major Jeff Strickler, Salvation Army Twin Cities Commander. “It fits perfectly in our strategy to connect to a younger audience and to advance in the social network sphere. What we love even more is that this technical support comes hand in hand with volunteer engagement which is what makes The Salvation Army an army of compassion.”

Cevat Incedayi, lead user experience developer at. U.S. Bank; Julie Kuepers, U.S. Bank risk content manager; and Victoria George, online marketing manager all donated their time to create the Salvation Army volunteer app.

About The Salvation Army
The Salvation Army Northern Division has been serving Minnesota and North Dakota communities since 1886. Today the Northern Division includes operation centers in dozens of cities across both states. These centers provide food, shelter, youth programs and more to nearly 590,000 people a year. To volunteer with The Salvation Army or to make a donation, call 651-746-3400 or toll free at 800-SAL-ARMY (725-2769). Checks made out to The Salvation Army may be sent to 2445 Prior Ave. N, Roseville, MN 55113. For more information or to make an online donation, please visit salvationarmynorth.org.

About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $352 billion in assets as of September 30, 2012, is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States. The Company operates 3,086 banking offices in 25 states and 5,080 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at usbank.com.

Source: U.S. Bancorp

U.S. Bancorp
Nicole Garrison-Sprenger
Public Relations
(612) 303-0731
nicole.sprenger@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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