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U.S. Bank Releases Apps for Windows Phone

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 22, 2012-- U.S. Bank today announced two mobile apps for Windows Phone – one developed through U.S. Bank Wealth Management and the other through U.S. Bank Retail Payment Solutions. The apps, featured in the Windows Phone Store, are free and provide consumers with access to market and economic insights. An app coming soon allows access to an instant credit application for the U.S. Bank Cash+ Visa Signature Card.

“We are pleased to extend our mobile services to Windows Phone with the U.S. Bank Wealth Management app created in close collaboration with Microsoft,” said Howell ‘Mac’ McCullough, executive vice president and chief strategy officer at U.S. Bank. “We continue to innovate with a focus on giving our customers convenience and choice in how they want to access and manage their financial relationship with U.S. Bank.”

“Windows Phone is backed by a growing developer ecosystem that continues to create a variety of apps and games that are designed to take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Apps, Microsoft Corp. “With the mobile buying power afforded to customers, the U.S. Bank Wealth Management app is a great example of the quality titles people will find on Windows Phone Marketplace to get the most out of their phone,” he continued.

The U.S. Bank Wealth Management app, which can be downloaded for free from the Windows Phone Store, allows users to access timely market and economic insights from U.S. Bank Wealth Management, save and monitor a portfolio of stocks using interactive charting, and get real time stock quotes. The app also allows users to locate a U.S. Bank branch or ATM.

“Our first mobile app for individual investors delivers timely market information from U.S. Bank investment management experts directly into the hands of Windows Phone customers,” said Angela O’Leary, head of investment products at U.S. Bank Wealth Management. “This is part of our continuing effort to build and deliver mobile applications on all key platforms that will allow our brokerage clients to securely trade stocks, monitor their investment and account information and transfer funds between accounts anywhere anytime.”

The U.S. Bank Cash+ Signature Visa Card app will allow consumers to apply for a card and, if qualified, they will receive a secure, virtual card via their Windows Phone to begin making purchases immediately. U.S. Bank introduced the Cash+ Visa Signature Card in June, providing customers a choice in how much they earn in certain categories in order to maximize their cash back.

“The new U.S. Bank Cash+ Visa Signature Card has powerful features for customers to earn the most cash back, such as the selection of cash back categories and a cash back redemption bonus,” said Lynn Heitman, senior vice president at U.S. Bank Retail Payment Solutions. “The new app will not only provide immediate buying power for qualified applicants but also generous cash back rewards for all spending.”

U.S. Bank Cash+ Visa Signature cardholders can shop online, over the phone or in-store at millions of merchant locations that accept Visa. For every transaction, U.S. Bank Cash+ Visa Signature cardholders earn 5 percent cash back on two categories of their choice, like restaurants or department stores. They earn 2 percent cash back on one every day category of their choice – gas, groceries or drug stores – and 1 percent cash back on everything else. U.S. Bank awards a $25 Cash+ Bonus each time a cardholder redeems $100 or more cash back in a single redemption.

As with other U.S. Bank mobile applications, the U.S. Bank Cash+ Visa Signature Card App will allow customers to enjoy anytime access to account management tools, such as viewing the account balance and most recent transactions as well as making a payment to the account.

The introduction of apps for Windows Phone expands U.S. Bank’s mobile platform options for credit card approval. Since 2011, the iPhone and Android platforms have hosted credit card approval apps for cobranded partners, REI and Ace Hardware.

The iPhone is a trademark of Apple Inc., registered in the United States and other countries. Android is a trademark of Google Inc.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $352 billion in assets as of Sept. 30, 2012, is the parent company of U.S. Bank, the 5th largest commercial bank in the United States. The company operates 3,086 banking offices in 25 states and 5,080 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.

Source: U.S. Bank

U.S. Bank
Teri Charest, 612-303-0732
U.S. Bank Media Relations
teri.charest@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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