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U.S. Bank Participates in National Protect Your Identity Week October 20 – October 27, 2012

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 18, 2012-- U.S. Bank is participating in National Protect Your Identity Week (PYIW). This nationwide event takes place October 20 through October 27, 2012. The theme for this year’s Protect Your Identity Week is “Identity Theft Protection on the Go!”

According to the Federal Trade Commission, the fastest growing crime in America today is identity theft. Nearly 25 million Americans fall victim to fraud and identity theft annually, with the financial toll near $50 billion. The best way for consumers to protect themselves from identity theft is to learn about it and take precautions.

“U.S. Bank is a supporter of identity theft education and prevention efforts, and our branches across the company’s 25 state retail footprint are participating in PYIW through various activities,” said Erica Opstad, vice president and manager of U.S. Bank’s Office of Corporate Citizenship & Financial Education. “Customers who visit a U.S. Bank branch can ask for information on identity theft protection. Some branches will be hosting free document shredding, seminars for senior citizens or identity theft prevention workshops. Anyone can go online and visit U.S. Bank’s YouTube page at www.youtube.com/usbank and watch ‘TMI: Tami’s Adventures in Online and Personal Security,’ a series of one minute videos featuring Tami, who shows viewers what NOT to do when trying to protect their identity.”

Other organizations participating in PYIW include AllClear ID, the PYIW 2012 presenting sponsor; the Jump$tart Coalition, National Sheriff’s Association and National Association of Triads, Incorporated.

To learn more about U.S. Bank's latest efforts with online security and fraud prevention, visit www.usbank.com/security.

About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $352 billion in assets as of September 30, 2012, is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. The Company operates 3,086 banking offices in 25 states and 5,080 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at usbank.com.

Source: U.S. Bank

U.S. Bank
Amy Frantti, 612-303-0733
U.S. Bank Public Relations
amy.frantti@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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