MINNEAPOLIS--(BUSINESS WIRE)--Oct. 4, 2012--
Students can win up to $3,000 to fund their savings goal, plus $1,500
for their school by entering U.S. Bank’s Lights, Camera, Save! video
contest. The videos need to show viewers how to save and use money
“Lights, Camera, Save! allows teens to role play and record their
thoughts on a 60 to 90 second video about saving and using money
wisely,” said Erica Opstad, manager of The Office of Corporate
Citizenship and Financial Education for U.S. Bank. “It’s a fun and
educational way to get young people to think about money management and
why it’s relevant to their lives and future.”
“Lights, Camera, Save” is one of several components of the American
Banker Association’s Teach Children to Save program. The video contest
encourages teens to use video to communicate the value of saving and
inspire others to become smart money managers. To participate in the
contest, students ages 13 to 18 can visit a U.S. Bank branch or log onto www.usbank.com/lightscamerasave
for an entry form and contest details from Nov. 1 through Nov. 30, 2012.
U.S. Bank will host the first round of judging and will submit one
winning video to compete on the national level.
“In addition to being fun and exciting, at the end of the day we hope
teens will take action and start saving money at a younger age, and
encourage younger siblings, neighbors and relatives to do the same,”
Earlier this year, Leo Moneymaker and Alex Colucci of San Juan
Capistrano, Calif., created the winning entry for U.S. Bank, which is
posted on YouTube http://www.youtube.com/watch?v=1bCtjy9QOxM.
The “Save Song” is an original rap about the benefits of saving and the
danger of carrying too much debt, which they performed as “Young Muny &
Lil Savings.” Moneymaker and Colucci won a $1,000 U.S. Savings Bond from
U.S. Bank. The duo also placed second in the American Banker
Association’s national contest bringing home an additional $1500.
"It's really easy to be distracted by the many enticing new products and
deals on the market these days. Saving money can be as simple as
reminding yourself what you really need to buy before walking into a
store in order to avoid buying twice as much as u need," said Moneymaker.
"I have learned that saving money is essential in today's economy,” said
Colucci. “Putting 10 to 15 percent, maybe even 20 percent of your
earnings away at a time gradually adds up and helps you in times of
need. I used to blow through my money, but now that I am 18 and have a
job, I know that saving is necessary and I put a small amount away every
month, without fail."
Moneymaker and Colucci provide free tips online on making a video. Their
tips include be original, creative and challenge yourself. The video can
be accessed at: www.youtube.com/watch?v=GkZoGTRzUa0&feature=em-uploademail
To learn more about the contest visit www.usbank.com/lightscamerasave.
In addition, U.S. Bank rewards customers when they open a Savings Today
and Rewards Tomorrow (S.T.A.R.T.) account. Customers receive a $50 Visa
rewards card when their account reaches $1,000 in savings, and then
another $50 card if the customer keeps that balance for a year.
S.T.A.R.T. is designed to help customers create a savings habit. You can
see a full description atwww.usbank.com/start.
About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB),
with $353 billion in assets as of June 30, 2012, is the parent company
of U.S. Bank National Association, the fifth-largest commercial bank in
the United States. The company operates 3,080 banking offices in 25
states and 5,085 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. U.S. Bancorp and
employees are dedicated to improving the communities they serve, for
which the company earned the 2011 Spirit of America Award, the highest
honor bestowed on a company by United Way. Visit U.S. Bancorp on the web
Source: U.S. Bancorp
Amy Frantti, U.S. Bank Public Relations
(612) 303- 0733, firstname.lastname@example.org