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U.S. Bank Introduces One-page “Simple Snapshot” for Consumer Checking Account Customers
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MINNEAPOLIS (Aug. 23, 2012) – U.S. Bank is making it easier for consumers to understand the pricing and policies associated with their checking accounts with a new Simple Snapshot, a one-page quick reference guide that is available now at usbank.com/simplesnapshot.

“Transparency is key in maintaining a strong relationship with our customers,” said Trent Spurgeon, senior vice president for consumer products at U.S. Bank. “Not only does it strengthen loyalty and trust among current customers, it also allows us to earn the business of new customers.”

U.S. Bank’s Simple Snapshot features the most common fees and policies in an easy-to-understand format to help customers confidently use their account. It also makes comparing accounts easier for those who are thinking about opening a new U.S. Bank account. Simple Snapshot complements the full disclosure of terms and conditions that are also available online and in print when a customer opens a checking account.

U.S. Bank is recognized as one of the most respected financial services companies in the world as measured by a number of national and international media outlets. Last year, Money Magazine named U.S. Bank’s Easy Checking the Best National Checking Account.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $353 billion in assets as of June 30, 2012, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The company operates 3,080 banking offices in 25 states and 5,085 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.

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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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