MINNEAPOLIS--(BUSINESS WIRE)--Jun. 27, 2012--
U.S. Bank has introduced the U.S.
Bank Cash+™ Visa Signature® Card that allows cardholders
to choose the categories in which they will earn 5 percent and 2 percent
cash back. With choice of categories and no earning limit, cardholders
are in control of receiving the most cash back because they must choose
their categories every quarter, allowing them to maximize their earning
potential. In addition, U.S. Bank cardholders receive a $25 bonus if
they redeem $100 at one time.
“We know that earning cash back is attractive to customers,” said Cliff
Cook, chief marketing officer for U.S. Bank Retail Payment Solutions.
“The new U.S. Bank Cash+ Visa Signature Card gives cardholders complete
control in selecting their cash back categories based upon their
spending habits and rewards them generously for using their card to make
Each quarter, U.S. Bank Cash+ Visa Signature cardholders select two
categories for which they can earn 5 percent cash back, including
department stores, home improvement and electronic stores, restaurants
and fast food establishments, airlines, hotels and car rentals. They
also select a 2 percent “everyday spend” category, which includes gas
stations, grocery stores and drug stores. For all other purchases made
with the card, customers earn 1 percent cash back on the net total.
With no minimum redemption, cardholders can select how much they want to
redeem as well as how they would like to receive it. Redemption choices
include a statement credit or a deposit in a U.S. Bank checking, savings
or Money Market account. Cardholders can also select a U.S. Bank Rewards
Card with a $20 minimum cash back redemption.
Category choice adds up to more cash back for cardholders. For example,
a U.S. Bank Cash+ Visa Signature cardholder would earn $100 in one
quarter with the following category selection and spend:
$500 in home improvement stores (5 percent category);
$500 at restaurants (5 percent category);
$1,250 in groceries (2 percent category);
$2,500 in all other net purchases (1 percent category).
In addition, U.S. Bank cardholders receive a $25 bonus if they redeem
$100 at one time.
To ensure cardholders are maximizing their rewards, U.S. Bank offers
tools, such as the Cash+ calculator, to help cardholders determine how
they can earn the most cash back as well as email/text messaging and
Facebook reminders to ensure cardholders select their categories each
U.S. Bank has launched a Cash+
Facebook page giving fans an opportunity to enter to win up to
$10,000 as well as stay on top of what is happening with the U.S. Bank
Cash+ Visa Signature Card community and at U.S. Bank. The U.S. Bank Cash+
Visa Signature Card is available at all U.S. Bank branches and
online at usbank.com/cashplus.
To celebrate the launch, U.S. Bank surprised the first qualified
cardholder in each of the four time zones served by U.S. Bank with a
$250 cash bonus added to his/her new U. S. Bank Cash+ account.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $341 billion
in assets as of March 31, 2012, is the parent company of U.S. Bank, the
fifth-largest commercial bank in the United States. The company operates
3,080 banking offices in 25 states and 5,061 ATMs and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp and its employees are dedicated to
improving the communities they serve, for which the company earned the
2011 Spirit of America Award, the highest honor bestowed on a company by
United Way. Visit U.S. Bancorp on the web at usbank.com.
Source: U.S. Bancorp
Teri Charest, U.S. Bank Media Relations
(612) 303-0732, firstname.lastname@example.org