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10,000 Pounds of Fireworks + 5,000 Igniters Lighting More Than 20,000 Shells = Breathtaking U.S. Bank July 3 Fireworks

MILWAUKEE--(BUSINESS WIRE)--Jun. 26, 2012-- U.S. Bank will host a spectacular holiday fireworks display on the Milwaukee Lakefront on Tuesday, July 3, beginning at approximately 9:30 p.m. The fireworks show will be launched from three barges on Lake Michigan, just off the shore of Veterans Park. The fireworks will not be rescheduled if there is severe weather.

“This year’s July 3 fireworks will be nothing short of magnificent,” said Bill Bertha, U.S. Bank Wisconsin president. “U.S. Bank is honored to sponsor this amazing show, which is known for being the biggest and the best in the Midwest. It’s a wonderful time for families, friends and neighbors to enjoy time together celebrating our nation’s birthday at this free event. Nearly one million people attend the U.S. Bank Fireworks along the lakefront. The local economy benefits too, as many of the spectators stay in Milwaukee over the holiday and enjoy spending time in our city.”

The U.S. Bank July Fireworks show will feature than 10,000 pounds of fireworks, with 5,000 igniters lighting more than 20,000 shells. A start-of-the-art electronic system will ensure proper timing of the colorful and noisy display. It will be connected by more than eight miles of wire.

This year’s fireworks show will feature three distinct sections each with its own finale, the first showcasing a synchronized firing of shells to highlight precision timing, followed by simultaneous mass effects. The third section will build up toward the finale. The grand finale will feature a barrage of both low-level and high-level effects. This year's display will feature new shells not seen in last year's show plus some old favorites. Be sure to watch for the bright colors and be ready for the big booms.

Best seats can be found in Veterans Park and Juneau Park. Handicap parking is available at the north end of Veterans Park. As parking is at a premium, going further out and catching a number of downtown buses to the lakefront, or taking the Summerfest shuttle along Wisconsin Avenue may be the best option. For details on the best bus route, please call the Milwaukee County Transit System at 414-344-6711.

Due to pedestrian congestion, drop offs are discouraged along Lincoln Memorial Drive as it will be closed to traffic. Restricted boating areas on Lake Michigan will also be enforced during the fireworks show.

U.S. Bancorp (NYSE: USB), with $341 billion in assets as of March 31, 2012, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The company operates 3,080 banking offices in 25 states and 5,061 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.

Note to editors: fireworks photos are available.
Please contact Amy Frantti.

Source: U.S. Bancorp

U.S. Bancorp
Amy Frantti, Public Relations
612-303-0733
amy.frantti@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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