MINNEAPOLIS, Apr 25, 2012 (BUSINESS WIRE) --The pages of the 2011 U.S. Bancorp Annual Report and U.S. Bancorp
Corporate Citizenship Report will come alive this year for readers with
smartphones. U.S. Bancorp is the first company in the United States to
include digital watermarks in its reports.
U.S. Bancorp worked with Digimarc Corporation on the project and used
its Digimarc Discover(TM) Online Services Portal to insert the digital
watermarks - imperceptible codes that can be detected by the cameras in
smartphones - into the reports to create engaging, print-to-mobile
experiences for its readers.
Digimarc has worked with a variety of publishers and advertisers to
employ digital watermarking to enhance news coverage, articles and
advertisements, but this is the first time a publicly traded company has
used Digimarc Discover to provide the public with mobile engagement in
its printed annual reports.
"U.S. Bank is a company of innovators," said Jenny Powell, chief
marketing officer at U.S. Bancorp. "Customers have enjoyed the results
of our innovative approach to new product development, particularly in
the mobile space. It's only natural that we incorporate that same
innovative approach when telling our story to investors and key
"The use of digital watermarks in corporate publications and marketing
materials enables organizations to connect with their customers,
employees and shareholders on entirely new level through traditional
printed materials," said Ed Knudson, executive vice president of sales
and marketing at Digimarc Corporation. "We're thrilled that U.S. Bancorp
has embraced our digital watermarking technology as an engaging way to
showcase a few of the company's many highlights during the past year."
To access the enhanced content, readers with an iPhone or Android device
can download the free Digimarc Discover App from iTunes or Google Play.
Photos in the reports that have a mobile device symbol are digitally
watermarked, which means those photos will link to enhanced content when
the user scans the image using the app. Examples of the types of
enhanced content available in the reports include a new video about U.S.
Bancorp, more information about recent innovations, products and
services, a connection to natural disaster relief resources from the Red
Cross and the winning
rap video that earned two California student customers a second
place finish in a national bank industry contest to promote saving money.
Digimarc Corporation (NASDAQ: DMRC) is a
leading innovator and provider of enabling technologies that create
digital identities for all forms of media and many everyday objects. The
embedded digital IDs are imperceptible to humans, but not to computers,
networks and devices like mobile phones, which can now use cameras and
microphones as sensory inputs to "see, hear and understand" the world
around them within the context of their environment. Digimarc has built
an extensive intellectual property portfolio with patents in digital
watermarking, content identification and management, media and object
discovery to enable ubiquitous computing and related technologies.
Digimarc develops solutions, licenses its intellectual property, and
provides development services to business partners across a range of
industries. For more information, visit www.digimarc.com.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $341 billion
in assets as of March 31, 2012, is the parent company of U.S. Bank, the
fifth-largest commercial bank in the United States. The company operates
3,080 banking offices in 25 states and 5,061 ATMs and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp and its employees are dedicated to
improving the communities they serve, for which the company earned the
2011 Spirit of America Award, the highest honor bestowed on a company by
United Way. Visit U.S. Bancorp on the web at usbank.com.
SOURCE: U.S. Bank
U.S. Bank Public Relations
Teri Charest, 612-303-0732
Communications for Digimarc
Gina Giachetti, 510-858-8111