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U.S. Bank Celebrates 'Teach Children To Save' Education Campaign
April 24 marks 16th annual Teach Children To Save Day

MINNEAPOLIS, Apr 23, 2012 (BUSINESS WIRE) --U.S. Bank is partnering with schools across its 25-state retail footprint to celebrate Teach Children To Save Day, an education campaign promoting the value of saving money. Hundreds of U.S. Bank employees will meet with local youth to explore budgeting, the difference between needs and wants, how to identify expenses, trade-offs and ways to cut spending.

Established by the American Bankers Association Education Foundation in 1997, Teach Children To Save has reached more than five million young people across the United States through the commitment of more than 120,000 banker volunteers.

"This month and in May, U.S. Bank employee volunteers will share their life experiences and banking knowledge to motivate students to become lifelong savers," said Rick Hartnack, vice chairman of Consumer and Small Business Banking for U.S. Bancorp (NYSE: USB), the parent company of U.S. Bank. "In 2011, 675 savings lessons were taught by U.S. Bank employee volunteers to more than 15,000 students for Teach Children To Save Day."

"The lack of financial education in this country puts young people at risk for costly financial mistakes and fraud," said Laura Fisher, executive director, ABA Education Foundation. "Our goal is to reverse that one child and one lesson at a time. Bankers are committed to teaching youth groups, clubs and classrooms full of children who are ready and eager to learn."

Earlier this year, U.S. Bank launched Financial Genius, an umbrella brand that unites all aspects of financial capability, programs and curriculum from youth to adult. U.S. Bank Financial Genius is proud to support the ABA Education Foundation and promote the Teach Children To Save curriculum.

U.S. Bank Financial Genius offers the following tips for money-savvy parents raising money-smart kids:

  • Set the example of a responsible money manager by paying bills on time, being a conscientious spender and an active saver. Children tend to emulate their parents' personal finance habits.
  • Talk openly about money with your kids. Communicate your values and experiences with money. Encourage them to ask you questions, and be prepared to answer them - even the tough ones.
  • Explain the difference between needs and wants, the value of saving and budgeting and the consequences of not doing so.
  • Open a savings account for your children and take them with you to make deposits, so they can learn how to be hands-on in their money management.
  • Let them make mistakes. As they get older, give them responsibility over how they manage their money. When they make mistakes, use it as a teachable moment to discuss the right way to handle money.

Visit www.usbank.com/financialeducation to find out more about U.S. Bank's financial literacy efforts.

U.S. Bancorp (NYSE: USB), with $341 billion in assets as of March 31, 2012, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The company operates 3,080 banking offices in 25 states and 5,061 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank
Amy Frantti, Public Relations
(612) 303-0733

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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