MINNEAPOLIS, Apr 11, 2012 (BUSINESS WIRE) --U.S. Bank employees are piloting one of the latest technology trends on
the market today - augmented reality. The new U.S. Bank Find US+
Application for iPhone(R) allows on-the-go users to easily find and
access more digitally enhanced information about the closest U.S. Bank
branch or ATM.
"The Find US+ App for iPhone may soon empower our customers to interact
with us more easily," said Dominic Venturo, chief innovation officer for
U.S. Bank Payment Services. "In addition to making it easier to find
branches and locations, this application sets the stage for U.S. Bank to
leverage its development efforts for future location-based experiences,
including customized offers from our partners."
The new Find US+ App, based on augmented reality, merges the real world
with a digital experience, creating a new way for customers with iPhones
to locate U.S. Bank branches and ATMs. When pointed in a specific
direction, the phone displays a computer-generated graphic for each
location (branch or ATM), its address and distance based on the user's
GPS location. Each graphic is color-coded to reflect whether the
location is open, closing in an hour or closed. The app recognizes when
the user arrives at the destination and asks if additional information
is requested. It also provides the best route and hours of operation.
The Find US+ App also offers a street view utilizing the iPhone's
camera. The user's screen displays all U.S. Bank branches and ATMs
within view as well as walking directions and other pertinent location
information when the camera lens is directed down the street at eye
level. When the user is in sight of the branch or ATM, images captured
through the camera, such as the U.S. Bank logo, trigger other digital
animation to enhance the customer's virtual and real world experience.
For customers who know what type of location they are searching for,
such as a "drive-up ATM only" or "open locations only," the app allows
the user to narrow the field of locations displayed.
A video on U.S. Bank's YouTube channel demonstrates the new technology
The launch of the Find US+ App comes on the heels of U.S. Bank's launch
of the Instant Line Access App for iPad(R) that gives customers the
opportunity to apply for and, if approved, receive on-the-spot credit to
begin making purchases and earning rewards.
The iPhone and iPad are trademarks of Apple Inc., registered in
the United States and other countries.
About U.S. Bancorp
U.S. Bancorp (NYSE: USB), with $340 billion in assets as of Dec. 31,
2011, is the parent company of U.S. Bank, the fifth-largest commercial
bank in the United States. The company operates 3,085 banking offices in
25 states and 5,053 ATMs, and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. U.S. Bancorp and its
employees are dedicated to improving the communities they serve, for
which the company earned the 2011 Spirit of America Award, the highest
honor bestowed on a company by United Way. Visit U.S. Bancorp on the web
SOURCE: U.S. Bank
U.S. Bank Public Relations
Teri Charest, 612-303-0732