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U.S. Bank On Board the Midwest StartUp Bus

Passengers Come Together to Create New Technology Start Up Companies in 72 Hours

MINNEAPOLIS--(BUSINESS WIRE)--Mar. 6, 2012-- The Midwest leg of the StartUp Bus begins today, with 30 Ohio entrepreneurs meeting for the first time with the mission of conceiving, building and launching technology-oriented start-up businesses in 72 hours as they head to the South by Southwest Conference in Austin, Texas, March 9-11. Groups throughout the country are competing on 10 wifi-enabled buses, with the top ideas presented to venture capitalists once they get to Austin. A representative of U.S. Bank, lead bank of U.S. Bancorp (NYSE: USB), will be on board the Midwest bus and will send out updates on facebook.com/usbank as well as Twitter.com/usbank and YouTube.com/usbank.

U.S. Bank is co-sponsoring the Midwest leg with high energy individuals on board who have backgrounds in coding, web development, marketing and business development. All competed to be on the journey, with the Midwest bus leaving from Tech Columbus on March 6 at 6 a.m., and making stops along the way. Among the scheduled bus stops will be March 6 in Cincinnati between 5 - 7 p.m. at the Brandery, a seed stage consumer marketing venture accelerator. The “buspreneurs” also will be at the Nashville Entrepreneur Center on March 7 between 8 - 10 a.m.

A caravan of other StartUp Buses join at selected stops, all eventually arriving in Austin from cities including New York City, San Francisco, Los Angeles, Miami, Baton Rouge, Mexico City and Columbus/Cincinnati. Each will have formed five to six teams who come together to do everything from brainstorming concepts to polishing pitches, creating prototypes and launching websites. They will feature their ideas on the website startupbus.com, competing for votes in a stock market type game and vying for the opportunity to showcase their ideas for seed money once they arrive in Austin.

Other sponsors of the Midwest leg include Hyland Software in Cleveland, CincyTech, a venture capital company, the Cincinnati USA Regional Chamber of Commerce, the Greater Cincinnati Venture Association.

U.S. Bancorp (NYSE: USB), with $340 billion in assets as of Dec. 31, 2011, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The company operates 3,085 banking offices in 25 states and 5,053 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at usbank.com.

Source: U.S. Bank

U.S. Bank
Lisa Clark, 608-877-7517
lisa.clark2@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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