MINNEAPOLIS--(BUSINESS WIRE)--Feb. 13, 2012--
U.S. Bank has earned top honors from Keynote Competitive Research, the
industry analysis group of Keynote Systems Inc., (Nasdaq: KEYN), for
best “Overall Customer Experience” in the 2012 Keynote Online Customer
Experience Rankings for Credit Card Prospects. U.S. Bank earned the
title because it placed first in two of the four indices measured --
customer satisfaction and online adoption.
U.S. Bank launched a new credit card homepage on usbank.com in 2011 with
easier navigation, improved comparison tools, expanded content for
online and mobile banking, an improved online application process and
upgraded customer support, including chat capability.
“Our performance in this Keynote interactive study proves that our
investments are resulting in a better online experience,” said Jody
Bhagat, head of online sales, marketing, and user experience. “Our
on-going efforts in the internet and mobile channels focus on
enhancements that make it easy for customers to do business with U.S.
Bank.”
Keynote asked online panelists to review the sites of a number of credit
card issuers with which they had no prior relationship, as if they were
shopping for a personal credit card. They evaluated the homepage and
what they could accomplish there, then tested the process of applying
for a card to evaluate how long it would take to receive it if the
application was submitted. The panelists were also asked to evaluate
tasks associated with managing their account (viewing the balance,
paying the bill, etc.) and learn about other online account features,
benefits, and policies.
About Keynote Competitive Research
Keynote Competitive
Research, the industry analysis group of Keynote Systems (Nasdaq: KEYN),
produces leading industry research using the company’s commercially
available Web performance monitoring and real user experience testing
products. Keynote regularly evaluates the current state of online
customer experience, technical quality (responsiveness/reliability) and
implementation of best practices on leading Web sites across a wide
variety of vertical markets including financial services, automotive,
media/entertainment, retail, travel and technology.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $340 billion
in assets as of Dec. 31, 2011, is the parent company of U.S. Bank, the
fifth-largest commercial bank in the United States. The company operates
3,085 banking offices in 25 states and 5,053 ATMs, and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp and its employees are dedicated to
improving the communities they serve, for which the company earned the
2011 Spirit of America Award, the highest honor bestowed on a company by
United Way. Visit U.S. Bancorp on the web at www.usbank.com.
Source: U.S. Bancorp
U.S. Bank Public Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com
