MINNEAPOLIS, Feb 08, 2012 (BUSINESS WIRE) --Tami is a cybercriminal's dream come true. She's also the star of four
new banking security awareness videos that U.S. Bank is sharing via
Facebook and YouTube.
In the videos, Tami's inability to keep a secret leads her to share
confidential banking information with anyone listening. Eventually, she
learns the basics of online security when she joins an "Oversharers
Anonymous" support group.
"These videos are a different way for us to share an important security
message with the public," said Greg Wood, chief information security
officer at U.S. Bank. "Consumers regularly see traditional, fear-based
messages about their personal data. This awareness campaign takes a
different approach, with lighthearted, simple and memorable messages
inviting our viewers to think about how they share their information
online and encouraging them to adopt important basic security practices."
Some important tips for banking security include:
-- Protect your
computer with up-to-date security programs;
-- Use a unique
password for online banking that you don't use anywhere else;
Make sure your password is long and strong, mixed with numbers and
-- Type usbank.com in your browser to access online
banking, never click through a link;
-- Shred personal documents;
go paperless where possible;
-- Watch for fraud by regularly
reviewing account statements and setting up alerts and
your credit report regularly to detect identity theft.
You can see Tami's adventures on U.S. Bank's YouTube channel (www.youtube.com/usbank)
or by clicking the "security" link on U.S. Bank's Facebook page (facebook.com/usbank),
which also features a downloadable security tip sheet and offers the
chance for Facebook visitors to enter into a drawing to win U.S. Bank
Rewards cards by submitting a count of how much information Tami
"overshares." The contest ends March 31, 2012.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $340 billion
in assets as of Dec. 31, 2011, is the parent company of U.S. Bank, the
fifth-largest commercial bank in the United States. The company operates
3,085 banking offices in 25 states and 5,053 ATMs, and provides a
comprehensive line of banking, brokerage, insurance, investment,
mortgage, trust and payment services products to consumers, businesses
and institutions. U.S. Bancorp and its employees are dedicated to
improving the communities they serve, for which the company earned the
2011 Spirit of America Award, the highest honor bestowed on a company by
United Way. Visit U.S. Bancorp on the web at www.usbank.com.
SOURCE: U.S. Bancorp
U.S. Bank Media Relations
Teri Charest, 612-303-0732