MINNEAPOLIS--(BUSINESS WIRE)--Dec. 15, 2011--
Customers continued to rank U.S. Bank highly in overall satisfaction,
quality and value according to American Customer Satisfaction Index
(ACSI) research conducted in the third quarter of 2011. U.S. Bank once
again exceeded the industry average and the four largest banks in the
country. The ACSI releases the results of the four largest banks in the
country, along with industry average and the combined average of all
other banks. The highest reported score for a bank was 73 and industry
average was 75 for overall satisfaction.
Looking at two primary drivers of overall satisfaction – quality and
value – U.S. Bank remains above the industry average and the largest
four banks. In customer retention, U.S. Bank scored significantly higher
than the bank industry average.
“Our customer satisfaction scores validate the investment we’ve made in
our employees, products and technology,” said Richard Davis, chairman,
president and chief executive officer of U.S. Bancorp. “Our customers
have rewarded us with their business, and I’m proud to represent 60,000
U.S. Bancorp employees who are honored to be their financial partner.”
ACSI independently surveys customers of the largest companies in
consumer goods and services industries. U.S. Bank has engaged ACSI to
survey its retail customers over the last several years and continues to
improve its scores.
The American Customer Satisfaction Index is a
national economic indicator of customer evaluations of the quality of
products and services available to household consumers in the United
States. It is updated each quarter with new measures for different
sectors of the economy replacing data from the prior year. The national
ACSI score for a given quarter factors in scores from about 225
companies in 45 industries and from local and federal government
services over the previous four quarters. The ACSI was developed at
University of Michigan’s Ross School of Business and can be found on the
web at www.theacsi.org.
About U.S. Bancorp
U.S. Bancorp (NYSE: USB), with $330
billion in assets as of Sept. 30, 2011, is the parent company of U.S.
Bank, the fifth-largest commercial bank in the United States. The
company operates 3,089 banking offices in 25 states and 5,092 ATMs and
provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to consumers,
businesses and institutions. U.S. Bancorp and its employees are
dedicated to improving the communities they serve, for which the company
earned the 2011 Spirit of America Award, the highest honor bestowed on a
company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.
Source: U.S. Bancorp
Teri Charest, Public Relations, 612-303-0732