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U.S. Bank Spurs Business Social Networking with "Look Up With Us" Challenge


U.S. Bank is offering small business owners an innovative way to network with other small business owners while also giving away $15,000 as part of the "Look Up With US" challenge. The challenge brings small businesses together through U.S. Bank's Facebook page at www.facebook.com/usbank, where participants can vote for their favorite success story, learn best practices, and get to know other small business owners around the country.

"We hope the challenge will draw inspiring stories from business owners who are finding ways to succeed despite the tough economic climate," said Kent Stone, executive vice president of consumer banking at U.S. Bank. "One winner will be chosen by other small-business owners who serve on a U.S. Bank panel. Another winner will be chosen through random drawing, and a third by popular vote within the app."

To enter the challenge, business owners launch the "Look Up With US" app on Facebook and describe why their business is looking up. Their answer and their business becomes part of a mosaic-like display on U.S. Bank's Facebook page. Viewers can read each answer, vote on their favorites and even leave comments underneath the entries. The more votes an answer gets, the bigger that business' tile becomes in the mosaic.

The challenge is open to any business in the United States with annual revenues less than $10 million. The challenge ends Tuesday, Nov. 15.

U.S. Bank is a leader in small business banking and is an advocate for small businesses. The company consistently ranks as one of the top Small Business Administration (SBA) lenders in the nation. U.S. Bank offers insight to small business perspectives on the economy and the business environment through the U.S. Bank Small Business Annual Survey. The company is focused on innovation and won a Monarch Innovation Award from Barlow Research Associates for its creation and introduction of ScoreBoard, an online payments management tool for small businesses. For more information on the products and services U.S. Bank offers small businesses, visit www.usbank.com/smallbusiness.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with $321 billion in assets as of June 30, 2011, is the parent company of U.S. Bank, the fifth-largest commercial bank in the United States. The company operates 3,086 banking offices in 25 states and 5,086 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp and its employees are dedicated to improving the communities they serve, for which the company earned the 2011 Spirit of America Award, the highest honor bestowed on a company by United Way. Visit U.S. Bancorp on the web at www.usbank.com.


U.S. Bank Media Relations
Teri Charest, 612-303-0732
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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