MINNEAPOLIS, May 31, 2011 (BUSINESS WIRE) --
U.S. Bank, the fifth-largest bank in the United States, has partnered
with Avianca and TACA Airlines to offer a new suite of LifeMiles Visa
credit cards as part of a renewed and integrated loyalty program.
LifeMiles Visa Signature(R), LifeMilesVisa(R) and LifeMilesVisa(R)
Securedcardmembers can earn valuable LifeMiles with every
credit card purchase and redeem them for reward travel on Avianca, TACA
and their airline partners. The program provides LifeMiles members,
including the several hundred thousand in the United States, an
opportunity to dramatically accelerate the rate in which they earn
"With the integration of Avianca and TACA Airlines, the combined credit
card and loyalty program offer their customers a wide network to earn
LifeMiles faster with more valuable redemption options. We welcome
Avianca into the U.S. Bank family and look forward to enhancing our
relationship with TACA Airlines through the LifeMiles program," said
Cliff Cook, chief marketing officer of U.S. Bank Retail Payment
The LifeMiles Visa Credit Card program has a card for all types of
Avianca and TACA passengers, from the affluent to those looking to
establish credit in the United States. LifeMiles Visa Signature
customers earn a 20,000 LifeMiles first use bonus, double LifeMiles on
Avianca and TACA Airlines tickets purchases and 6,000 renewal bonus
LifeMiles. The LifeMiles Visa Card offers a 15,000 first use bonus and a
3,000 LifeMile renewal bonus. For passengers needing to build credit in
the U.S., the LifeMiles Visa Secured is the perfect solution with the
opportunity to earn LifeMiles towards reward travel. All three cards
offer one (1) LifeMile for every dollar spent in purchases on the card
with no fee for the first year.
"These new credit cards reflect the positive impacts of the AviancaTaca
merger for our customers. The integration of AviancaPlus and DISTANCIA
into one, new and improved frequent flyer program (LifeMiles)
facilitates that, together with U.S. Bank, we can offer just one credit
card to all of AviancaTaca's customers living in the United States,
bringing them miles closer to their next visit to family and friends in
Latin America with each dollar they spend," said Matthew Vincett, vice
president, LifeMiles loyalty program. "The LifeMiles Visa is the only
credit card available to U.S. residents that awards LifeMiles."
DISTANCIA Visa credit cards will continue to be valid until the
expiration date or when cards are replaced with a new LifeMiles Visa
card. All accumulated DISTANCIA mileage will be transferred to the
unified and improved LifeMiles loyalty program.
U.S. Bank has partnered with the airline industry with more than 30
years issuing, processing and acquiring of consumer, business and
corporate cards for more than 40 airlines.
About Avianca and TACA Airlines
Avianca and TACA airlines fly to nine major metropolitan areas in the
United States: New York, Miami, Washington, D.C., Los Angeles, San
Francisco, Chicago, Dallas, and Houston and Orlando. Combined, Avianca,
based in Colombia and TACA Airlines, based in El Salvador, fly to more
than 100 destinations in the Americas, the Caribbean and Europe,
including daily flights to eight of the largest cities in the United
States and Toronto, Canada, with hubs in Colombia, El Salvador, Peru and
Costa Rica. To learn more, visit avianca.com and taca.com.
About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB), with $311 billion in assets
as of March 31, 2011, is the parent company of U.S. Bank, the fifth
largest commercial bank in the United States. The company operates 3,082
banking offices in 25 states and 5,238 ATMs and provides a comprehensive
line of banking, brokerage, insurance, investment, mortgage, trust and
payment services products to consumers, businesses and institutions.
U.S. Bancorp and its employees are dedicated to improving the
communities they serve, for which the company earned the 2011 Spirit of
America Award, the highest honor bestowed on a company by United Way.
Visit U.S. Bancorp on the web at www.usbank.com.
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SOURCE: U.S. Bank
U.S. Bank Media Relations
Teri Charest, 612-303-0732
Claudia Arenas, +502-2279-5700 (Guatemala)