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U.S. Bank Customers Support Their Favorite Causes Through the "MAKE IT HAPPEN" Promotion


U.S. Bank has announced winners for the MAKE IT HAPPEN promotion, which helped consumer and business cardholders support their favorite causes, awarding more than $80,000 in prizes. Full details, including videos about the winners and their causes, are available at www.usbank.com/makeithappen.

The MAKE IT HAPPEN promotion gave U.S. Bank Visa credit and check cardholders the opportunity to win $10,000 by submitting a story about how they would help "make it happen" for someone in need. Cardholders used Facebook, LinkedIn, Twitter and email to encourage their friends to vote for their stories on the promotion website. The customers with the most eligible votes at the end of the promotion each won $5,000 for their cause and $5,000 for themselves.

"As we looked at our list of top vote-getters and their heartfelt stories, we knew that we couldn't limit our grand prize to just the first-place winners," said Cliff Cook, chief marketing officer for U.S. Bank Retail Payment Solutions. "So we extended the prize to our top three stories for both the consumer and business competition in recognition of their extraordinary efforts. U.S. Bank is excited to give these six cardholders a chance to 'make it happen' for their communities and for their loved ones."

The $10,000 consumer prize winners and their hometowns are:

-- Stefani Crawford, Hartford, Wis. - Crawford will use the funds to help support her brother as he prepares for a life-saving lung transplant.

-- Gloria Ngezaho, Portland, Ore. - Ngezaho will use his winnings to help share a positive perspective on African news through his online publication, the African Messenger.

-- Jill White, Dublin, Ohio - White intends to give the funds to two Hilliard, Ohio families. One family's toddler recently received a kidney transplant, and the other family's child is battling cancer.

The $10,000 business prize winners and their hometowns are:

-- Feeding the Multitudes Catering, Aurora, Colo. - Owner Jaylynn Whisenton will use the funds to hold a dinner for homeless people in downtown Denver.

--MSRunTheUS, Inc., Brookfield, Wis. - Ashley Kumlien, founder of the charitable organization, aims to use the winnings to support finding a cure for Multiple Sclerosis.

--The Stronghold, San Diego - Michael Cusi, owner of the martial arts school, intends to use the winnings to support Jiu Jitsu lessons for community youth that otherwise may not be able to afford them.

Cardholders who registered and used their card during the promotion also had the opportunity to win $5,000 as randomly-selected winners. The $5,000 prize winners are:

-- Anne Ohara, Loveland, Ohio

-- Lawn Maids, Inc., Caldwell, Idaho. Owner Angela Horikami.

The MAKE IT HAPPEN promotion ran from Oct. 15 through Nov. 15, 2010. For more information about the promotion, including a complete list of winners and their stories, visit www.usbank.com/makeithappen.

U.S. Bank Retail Payment Solutions (RPS) is one of the nation's leading payment processing and full-service issuing providers. RPS offers credit, debit, and prepaid payment solutions to consumers and small businesses through U.S. Bank and in partnership with financial institutions, businesses, governments and employers.

U.S. Bancorp (NYSE: USB), with $308 billion in assets as of Dec. 31, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,069 banking offices in 25 states and 5,310 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.


U.S. Bank
Teri Charest, Media Relations, 612-303-0732
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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