PASADENA, Calif., Dec 29, 2010 (BUSINESS WIRE) --
U.S. Bank returns to the Rose Parade in 2011 with a float that reflects
the warmth of home, friendship and community. Themed "Home is Where the
Heart Is," the float will feature children from Los Angeles-based
Educating Young Minds, a nonprofit organization which U.S. Bank supports.
U.S. Bank's "Home is Where the Heart Is" float measures 30 feet tall and
55 feet long, and features a colorful community of homes that represents
the diverse neighborhoods where Americans live. The float was built by
Phoenix Decorating Co. in Pasadena, and was designed by Michelle
The children who will ride on U.S. Bank's float in the Rose Parade are
between the ages of 7 and 11, and they come from Educating Young Minds,
a non-profit learning center that helps inner-city school children to
excel at school and life. Educating Young Minds has served more than
2,000 families through its various academic and counseling programs,
including tutoring, basic skills education and ACT, SAT, ISEE and
standardized test preparation courses. In addition to the students from
Educating Young Minds, two children of U.S. Bank employees will ride on
"As one of the fastest growing banks in Southern California, we're
excited to be a part of the Rose Parade once again this year," said Sean
Foley, regional chairman for Southern California at U.S. Bank. "The
parade has a reputation for being a long-standing, cherished tradition -
locally, as well as nationally."
U.S. Bank has had a presence in California since the late 1980s but in
recent years has fueled its growth through acquisitions. U.S. Bank has
nearly doubled in size in the last two years, with more than 667 U.S.
Bank branches statewide at the end of 2010.
This marks U.S. Bank's third appearance in the Rose Parade. The company
previously entered floats in 2004 and 2005.
U.S. Bancorp (NYSE: USB), with $291 billion in assets as of Sept. 30,
2010, is the parent company of U.S. Bank, the fifth largest commercial
bank in the United States. The company operates 3,013 banking offices in
24 states and 5,323 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
SOURCE: U.S. Bank
U.S. Bank Media Relations
Jennifer Wendt, 612-303-0731