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U.S. Bank 2011 Rose Parade Float Reminds Us "Home is Where the Heart Is"

PASADENA, Calif., Dec 29, 2010 (BUSINESS WIRE) --

U.S. Bank returns to the Rose Parade in 2011 with a float that reflects the warmth of home, friendship and community. Themed "Home is Where the Heart Is," the float will feature children from Los Angeles-based Educating Young Minds, a nonprofit organization which U.S. Bank supports.

U.S. Bank's "Home is Where the Heart Is" float measures 30 feet tall and 55 feet long, and features a colorful community of homes that represents the diverse neighborhoods where Americans live. The float was built by Phoenix Decorating Co. in Pasadena, and was designed by Michelle Lofthouse.

The children who will ride on U.S. Bank's float in the Rose Parade are between the ages of 7 and 11, and they come from Educating Young Minds, a non-profit learning center that helps inner-city school children to excel at school and life. Educating Young Minds has served more than 2,000 families through its various academic and counseling programs, including tutoring, basic skills education and ACT, SAT, ISEE and standardized test preparation courses. In addition to the students from Educating Young Minds, two children of U.S. Bank employees will ride on the float.

"As one of the fastest growing banks in Southern California, we're excited to be a part of the Rose Parade once again this year," said Sean Foley, regional chairman for Southern California at U.S. Bank. "The parade has a reputation for being a long-standing, cherished tradition - locally, as well as nationally."

U.S. Bank has had a presence in California since the late 1980s but in recent years has fueled its growth through acquisitions. U.S. Bank has nearly doubled in size in the last two years, with more than 667 U.S. Bank branches statewide at the end of 2010.

This marks U.S. Bank's third appearance in the Rose Parade. The company previously entered floats in 2004 and 2005.

U.S. Bancorp (NYSE: USB), with $291 billion in assets as of Sept. 30, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,013 banking offices in 24 states and 5,323 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank Media Relations
Jennifer Wendt, 612-303-0731
jennifer.wendt@usbank.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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