MINNEAPOLIS, Dec 14, 2010 (BUSINESS WIRE) --
Customers continued to rank U.S. Bank highly in overall satisfaction,
quality and value according to the American Customer Satisfaction Index
(ACSI) research conducted in the third quarter of 2010. With an overall
satisfaction score of 77, U.S. Bank once again exceeded the industry
average and the four largest banks in the country. The ACSI releases the
results of the four largest banks in the country, along with industry
average and the combined average of all other banks. The highest
reported score for a bank was 73 and industry average was 76 for overall
Looking at two primary drivers of overall satisfaction - quality and
value - U.S. Bank once again improved its scores over the previous year.
U.S. Bank remains well above the industry average and the largest four
banks in both categories. In customer loyalty, U.S. Bank scored
significantly higher than the bank industry average.
"I am tremendously proud of this achievement. Last year I asked our
employees to make it their daily mission to use the power of this great
bank and be an advocate on behalf of our more than 17 million customers.
Their dedication to that mission and their success in making us a better
bank for our customers is validated with these customer satisfaction
results," said Richard Davis, chairman, president and chief executive
officer of U.S. Bancorp.
ACSI independently surveys customers of the largest companies in
consumer goods and services industries. U.S. Bank has engaged ACSI to
survey its retail customers over the last several years and continues to
improve its scores.
The American Customer Satisfaction Index is a national economic
indicator of customer evaluations of the quality of products and
services available to household consumers in the United States. It is
updated each quarter with new measures for different sectors of the
economy replacing data from the prior year. The national ACSI score for
a given quarter factors in scores from about 225 companies in 45
industries and from local and federal government services over the
previous four quarters. The ACSI was developed at University of
Michigan's Ross School of Business and can be found on the web at www.theacsi.org.
About U.S. Bancorp
U.S. Bancorp (NYSE: USB), with $291 billion in assets as of Sept. 30,
2010, is the parent company of U.S. Bank, the fifth largest commercial
bank in the United States. The company operates 3,013 banking offices in
24 states and 5,323 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
SOURCE: U.S. Bank
Steve Dale, Media Relations, 612-303-0784
Teri Charest, Media Relations, 612-303-0732