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U.S. Bank Continues to Excel in 2010 American Customer Satisfaction Index (ACSI)


Customers continued to rank U.S. Bank highly in overall satisfaction, quality and value according to the American Customer Satisfaction Index (ACSI) research conducted in the third quarter of 2010. With an overall satisfaction score of 77, U.S. Bank once again exceeded the industry average and the four largest banks in the country. The ACSI releases the results of the four largest banks in the country, along with industry average and the combined average of all other banks. The highest reported score for a bank was 73 and industry average was 76 for overall satisfaction.

Looking at two primary drivers of overall satisfaction - quality and value - U.S. Bank once again improved its scores over the previous year. U.S. Bank remains well above the industry average and the largest four banks in both categories. In customer loyalty, U.S. Bank scored significantly higher than the bank industry average.

"I am tremendously proud of this achievement. Last year I asked our employees to make it their daily mission to use the power of this great bank and be an advocate on behalf of our more than 17 million customers. Their dedication to that mission and their success in making us a better bank for our customers is validated with these customer satisfaction results," said Richard Davis, chairman, president and chief executive officer of U.S. Bancorp.

ACSI independently surveys customers of the largest companies in consumer goods and services industries. U.S. Bank has engaged ACSI to survey its retail customers over the last several years and continues to improve its scores.

About ACSI

The American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. It is updated each quarter with new measures for different sectors of the economy replacing data from the prior year. The national ACSI score for a given quarter factors in scores from about 225 companies in 45 industries and from local and federal government services over the previous four quarters. The ACSI was developed at University of Michigan's Ross School of Business and can be found on the web at www.theacsi.org.

About U.S. Bancorp

U.S. Bancorp (NYSE: USB), with $291 billion in assets as of Sept. 30, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,013 banking offices in 24 states and 5,323 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.


U.S. Bank
Steve Dale, Media Relations, 612-303-0784
U.S. Bank
Teri Charest, Media Relations, 612-303-0732
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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