MINNEAPOLIS, Nov 01, 2010 (BUSINESS WIRE) --
U.S. Bank's FlexPerks Travel Rewards program has been recognized by the
Direct Marketing Association (DMA) as one the world's best direct
marketing campaigns. U.S. Bank and its agency partner, DirectDesign,
earned a 2010 International GOLD ECHO award in the Financial Products
and Services category for its marketing campaign to transition former
U.S. Bank WorldPerks Visa customers to the new U.S. Bank FlexPerks
Travel Rewards program.
"We're very proud to receive this international recognition from the
DMA, a well-known and respected organization in the direct marketing
industry," said Cliff Cook, chief marketing officer for U.S. Bank Retail
Payment Solutions. "Our customers appreciate the tremendous value they
receive from their FlexPerks rewards and the ease of redemption. We feel
the program has been a huge success with more than 85 percent of former
WorldPerks customers transitioned to the FlexPerks Travel Rewards
program so far."
The ECHO awards were announced during the DMA 2010 Conference &
Exhibition on Oct. 12. Winners were chosen in 12 industry categories
from more than 1,000 entries. Award judges are industry marketers who
rigorously assess direct marketing campaigns based on strategy,
creativity and results. For more information about the 2010
International ECHO Awards, visit dma-echo.org.
U.S. Bank's innovative FlexPerks Visa card program has earned a number
of industry accolades since its inception in May 2009. Kiplingers
Personal Finance magazine named the U.S. Bank FlexPerks Travel Rewards
Visa as the "Best Credit Card if You Want Travel Perks" in its December
2009 "Best List" issue. Last month, U.S. Bank FlexPerks also won a
COLLOQUY Loyalty Award recognizing outstanding innovation in loyalty
Customers can earn rewards including travel, cash back, merchandise,
gift cards and statement credits with FlexPerks. Cardholders also enjoy
the universal acceptance that is available to Visa card customers. To
learn more about the full suite of U.S. Bank FlexPerks credit, debit and
business products, go to www.usbank.com/flexperks,
or visit any U.S. Bank branch office.
U.S. Bank Retail Payment Solutions (RPS) is one of the nation's leading
payment processing and full-service issuing providers. RPS offers
credit, debit, and prepaid payment solutions to consumers and small
businesses through U.S. Bank and in partnership with financial
institutions, businesses, governments and employers.
U.S. Bancorp (NYSE: USB), with $291 billion in assets as of Sept. 30,
2010, is the parent company of U.S. Bank, the fifth largest commercial
bank in the United States. The company operates 3,013 banking offices in
24 states and 5,323 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
SOURCE: U.S. Bank
U.S. Bank Media Relations
Teri Charest, 612-303-0732