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U.S. Bank FlexPerks Receives International GOLD ECHO Award as One of the World's Best Direct Marketing Campaigns


U.S. Bank's FlexPerks Travel Rewards program has been recognized by the Direct Marketing Association (DMA) as one the world's best direct marketing campaigns. U.S. Bank and its agency partner, DirectDesign, earned a 2010 International GOLD ECHO award in the Financial Products and Services category for its marketing campaign to transition former U.S. Bank WorldPerks Visa customers to the new U.S. Bank FlexPerks Travel Rewards program.

"We're very proud to receive this international recognition from the DMA, a well-known and respected organization in the direct marketing industry," said Cliff Cook, chief marketing officer for U.S. Bank Retail Payment Solutions. "Our customers appreciate the tremendous value they receive from their FlexPerks rewards and the ease of redemption. We feel the program has been a huge success with more than 85 percent of former WorldPerks customers transitioned to the FlexPerks Travel Rewards program so far."

The ECHO awards were announced during the DMA 2010 Conference & Exhibition on Oct. 12. Winners were chosen in 12 industry categories from more than 1,000 entries. Award judges are industry marketers who rigorously assess direct marketing campaigns based on strategy, creativity and results. For more information about the 2010 International ECHO Awards, visit dma-echo.org.

U.S. Bank's innovative FlexPerks Visa card program has earned a number of industry accolades since its inception in May 2009. Kiplingers Personal Finance magazine named the U.S. Bank FlexPerks Travel Rewards Visa as the "Best Credit Card if You Want Travel Perks" in its December 2009 "Best List" issue. Last month, U.S. Bank FlexPerks also won a COLLOQUY Loyalty Award recognizing outstanding innovation in loyalty marketing.

Customers can earn rewards including travel, cash back, merchandise, gift cards and statement credits with FlexPerks. Cardholders also enjoy the universal acceptance that is available to Visa card customers. To learn more about the full suite of U.S. Bank FlexPerks credit, debit and business products, go to www.usbank.com/flexperks, or visit any U.S. Bank branch office.

U.S. Bank Retail Payment Solutions (RPS) is one of the nation's leading payment processing and full-service issuing providers. RPS offers credit, debit, and prepaid payment solutions to consumers and small businesses through U.S. Bank and in partnership with financial institutions, businesses, governments and employers.

U.S. Bancorp (NYSE: USB), with $291 billion in assets as of Sept. 30, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,013 banking offices in 24 states and 5,323 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.


U.S. Bank Media Relations
Teri Charest, 612-303-0732
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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