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U.S. Bank Cardholders Can Win up to $10,000 in the MAKE IT HAPPEN Promotion

MINNEAPOLIS, Oct 14, 2010 (BUSINESS WIRE) -- U.S. Bank is giving eligible credit and debit cardholders a chance to win up to $10,000 in the MAKE IT HAPPEN promotion, starting October 15, 2010.

Eligible small business and consumer U.S. Bank Visa credit and debit cardholders can visit the MAKE IT HAPPEN website or mobile site at usbank.com/makeithappen to submit their story on who they would help - a charity, a friend or their local community, if they had $5,000. Then, they can use Facebook, LinkedIn, Twitter and email to encourage their friends, family and colleagues to vote for their story on the MAKE IT HAPPEN site. The cardholder with the most votes at the end of the promotion period will win $5,000 for their cause - and $5,000 for themselves!

"We're encouraging our customers to help others by using social media to spread the word about how they would help someone in need," said Cliff Cook, chief marketing officer for U.S. Bank Retail Payment Solutions. "This is an exciting promotion for us, and a unique opportunity for our cardholders to give back to their communities, families or a favorite cause."

Cardholders also receive an entry to win $5,000 every time they make a purchase during the promotion, simply by registering their eligible card at usbank.com/makeithappen or by texting the word 'HAPPEN" (consumer cards) or BIZHAPPEN (business cards) to 46767 and following the simple registration instructions. One randomly-drawn winner will be selected at the conclusion of the promotion. In addition, anyone who visits the MAKE IT HAPPEN website can win up to $100 by playing the Pick-a-Purchase Daily Instant Win Game.

The MAKE IT HAPPEN promotion runs through Nov. 15, 2010. Two sets of prizes will be awarded - one for small business and one for consumer cardholders. For complete details and official rules, visit usbank.com/makeithappen.

U.S. Bank Retail Payment Solutions (RPS) is one of the nation's leading providers of payment processing, issuing and advisory services. RPS offers credit, debit, and prepaid payment solutions to consumers and small businesses through U.S. Bank and in partnership with financial institutions, businesses, governments and employers.

U.S. Bancorp (NYSE: USB), with $283 billion in assets as of June 30, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,002 banking offices in 24 states and 5,309 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at http://www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank
Teri Charest, Media Relations, 612-303-0732
teri.charest@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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