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Another 'Best' for U.S. Bank FlexPerks Visa Cards

MINNEAPOLIS, Sep 28, 2010 (BUSINESS WIRE) --

Just nine months after having been named the "Best Credit Card if You Want Travel Perks" by Kiplinger's Personal Finance Magazine, U.S. Bank's FlexPerks Visa card program has now won a COLLOQUY Loyalty Award, which recognizes outstanding innovation in loyalty marketing. FlexPerks earned top honors in the Loyalty Innovation in Financial Services category for its pioneering approach to transitioning former U.S. Bank WorldPerks Visa customers to the new U.S. Bank FlexPerks Travel Rewards program.

"We're honored that COLLOQUY has chosen FlexPerks as a winner in this unique peer-driven awards program for the loyalty marketing industry," said Cliff Cook, chief marketing officer for U.S. Bank Retail Payment Solutions. "The honor highlights our commitment to providing outstanding rewards opportunities for our customers."

The inaugural COLLOQUY Awards honored the most innovative, customer-focused loyalty initiatives in North America. Award finalists were first chosen by loyalty marketing experts, with the final winners then chosen by COLLOQUY subscribers. The awards were announced at a Sept. 16 awards ceremony at the 8th Annual COLLOQUY Loyalty Summit in Phoenix, Ariz. For more information about the COLLOQUY Loyalty Awards, visit colloquy.com/loyaltyawards.

Named the "Best Credit Card if You Want Travel Perks" by Kiplinger's Personal Finance magazine, the FlexPerks Travel Rewards Visa offers industry-leading value and innovation for customers who want travel rewards. In addition to travel, customers can earn cash back, merchandise, gift cards and statement credits with FlexPerks. Cardholders also enjoy the universal acceptance that is available to Visa card customers. To learn more about the full suite of U.S. Bank FlexPerks credit, debit and business products, go to www.usbank.com/flexperks, or visit any U.S. Bank branch office.

U.S. Bank Retail Payment Solutions (RPS) is one of the nation's leading payment processing and full-service issuing providers. RPS offers credit, debit, and prepaid payment solutions to consumers and small businesses through U.S. Bank and in partnership with financial institutions, businesses, governments and employers.

U.S. Bancorp (NYSE: USB), with $283 billion in assets as of June 30, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,002 banking offices in 24 states and 5,309 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank Media Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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