MINNEAPOLIS, Sep 28, 2010 (BUSINESS WIRE) --
Just nine months after having been named the "Best Credit Card if You
Want Travel Perks" by Kiplinger's Personal Finance Magazine, U.S. Bank's
FlexPerks Visa card program has now won a COLLOQUY Loyalty Award, which
recognizes outstanding innovation in loyalty marketing. FlexPerks earned
top honors in the Loyalty Innovation in Financial Services category for
its pioneering approach to transitioning former U.S. Bank WorldPerks
Visa customers to the new U.S. Bank FlexPerks Travel Rewards program.
"We're honored that COLLOQUY has chosen FlexPerks as a winner in this
unique peer-driven awards program for the loyalty marketing industry,"
said Cliff Cook, chief marketing officer for U.S. Bank Retail Payment
Solutions. "The honor highlights our commitment to providing outstanding
rewards opportunities for our customers."
The inaugural COLLOQUY Awards honored the most innovative,
customer-focused loyalty initiatives in North America. Award finalists
were first chosen by loyalty marketing experts, with the final winners
then chosen by COLLOQUY subscribers. The awards were announced at a
Sept. 16 awards ceremony at the 8th Annual COLLOQUY Loyalty Summit in
Phoenix, Ariz. For more information about the COLLOQUY Loyalty Awards,
Named the "Best Credit Card if You Want Travel Perks" by Kiplinger's
Personal Finance magazine, the FlexPerks Travel Rewards Visa offers
industry-leading value and innovation for customers who want travel
rewards. In addition to travel, customers can earn cash back,
merchandise, gift cards and statement credits with FlexPerks.
Cardholders also enjoy the universal acceptance that is available to
Visa card customers. To learn more about the full suite of U.S. Bank
FlexPerks credit, debit and business products, go to www.usbank.com/flexperks,
or visit any U.S. Bank branch office.
U.S. Bank Retail Payment Solutions (RPS) is one of the nation's leading
payment processing and full-service issuing providers. RPS offers
credit, debit, and prepaid payment solutions to consumers and small
businesses through U.S. Bank and in partnership with financial
institutions, businesses, governments and employers.
U.S. Bancorp (NYSE: USB), with $283 billion in assets as of June 30,
2010, is the parent company of U.S. Bank, the fifth largest commercial
bank in the United States. The company operates 3,002 banking offices in
24 states and 5,309 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
SOURCE: U.S. Bank
U.S. Bank Media Relations
Teri Charest, 612-303-0732