More Than 200,000 People Are Now Saving as a Result of S.T.A.R.T.
MINNEAPOLIS, Jul 20, 2010 (BUSINESS WIRE) --
U.S. Bank is bringing its successful savings program - Savings Today And
Rewards TomorrowTM or S.T.A.R.T. - to California, where U.S.
Bank has nearly doubled in size over the past two years with 659
More than 200,000 U.S. Bank customers have begun saving as a result of
S.T.A.R.T. A survey conducted between April and June 2010 found 83
percent of customers who enrolled in S.T.A.R.T. are glad they did, and
79 percent would recommend the program to a friend or family member.
Approximately 25 percent of all new U.S. Bank checking account customers
are also enrolling in S.T.A.R.T. Survey respondents also said S.T.A.R.T.
motivates them to begin a savings plan, makes it easy for them to save
money and will help them reach their savings goals.
"Americans are saving again, and if they haven't started yet, they're
telling us they want to," said Rick Hartnack, vice chairman and head of
consumer banking at U.S. Bank. "Our goal is to make the process easy,
the savings relevant and the goals achievable, and we've done that with
S.T.A.R.T. is a simple and rewarding way for anyone to save. The program
allows customers to regularly transfer money into a savings account and
to earn rewards when they reach certain savings milestones. Customers
choose how they want to contribute and how much they want save, whether
it is a little every week, a little with every paycheck or a little with
every debit or credit card purchase. To accelerate the savings,
customers can also automatically sweep into their S.T.A.R.T. account the
cash they earn through their FlexPerks rewards program.
Savers are congratulated with a $50 U.S. Bank Rewards Visa Card when
savings balances build to $1,000, and if they maintain that balance for
one year, they will earn another $50 Rewards Visa Card from U.S. Bank to
use as they wish - no strings attached. The S.T.A.R.T. website www.usbank.com/start
has complete information and an online calculator to help savers
determine their goals and the savings method that will work best for
About U.S. Bancorp
U.S. Bancorp (NYSE: USB), with $282 billion in assets as of March 31,
2010, is the parent company of U.S. Bank, the fifth largest commercial
bank in the United States. The company operates 3,025 banking offices in
24 states and 5,312 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
SOURCE: U.S. Bank
U.S. Bank Media Relations
Teri Charest, 612-303-0732