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Successful U.S. Bank Savings Program Rolls-out in California
More Than 200,000 People Are Now Saving as a Result of S.T.A.R.T.

MINNEAPOLIS, Jul 20, 2010 (BUSINESS WIRE) --

U.S. Bank is bringing its successful savings program - Savings Today And Rewards TomorrowTM or S.T.A.R.T. - to California, where U.S. Bank has nearly doubled in size over the past two years with 659 branches statewide.

More than 200,000 U.S. Bank customers have begun saving as a result of S.T.A.R.T. A survey conducted between April and June 2010 found 83 percent of customers who enrolled in S.T.A.R.T. are glad they did, and 79 percent would recommend the program to a friend or family member. Approximately 25 percent of all new U.S. Bank checking account customers are also enrolling in S.T.A.R.T. Survey respondents also said S.T.A.R.T. motivates them to begin a savings plan, makes it easy for them to save money and will help them reach their savings goals.

"Americans are saving again, and if they haven't started yet, they're telling us they want to," said Rick Hartnack, vice chairman and head of consumer banking at U.S. Bank. "Our goal is to make the process easy, the savings relevant and the goals achievable, and we've done that with S.T.A.R.T."

S.T.A.R.T. is a simple and rewarding way for anyone to save. The program allows customers to regularly transfer money into a savings account and to earn rewards when they reach certain savings milestones. Customers choose how they want to contribute and how much they want save, whether it is a little every week, a little with every paycheck or a little with every debit or credit card purchase. To accelerate the savings, customers can also automatically sweep into their S.T.A.R.T. account the cash they earn through their FlexPerks rewards program.

Savers are congratulated with a $50 U.S. Bank Rewards Visa Card when savings balances build to $1,000, and if they maintain that balance for one year, they will earn another $50 Rewards Visa Card from U.S. Bank to use as they wish - no strings attached. The S.T.A.R.T. website www.usbank.com/start has complete information and an online calculator to help savers determine their goals and the savings method that will work best for them.

About U.S. Bancorp

U.S. Bancorp (NYSE: USB), with $282 billion in assets as of March 31, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,025 banking offices in 24 states and 5,312 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank Media Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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