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Milwaukee's U.S. Bank Plaza Becomes Patriotic Beacon July 2-3-4
Red, White and Blue Lights Showcase U.S. Bank's Spectacular July 3 Fireworks Show


U.S. Bank Plaza, the tallest building in Wisconsin, will become a bright beacon of red, white and blue light the first weekend of July. The patriotic light display is part of U.S. Bank's spectacular July 3 fireworks celebration.

Beginning Friday, July 2, from 8 p.m. (CDT) until 1 a.m., Saturday, July 3, from 9 p.m. until midnight and Sunday, July 4, from 8:00 p.m. until midnight, six, 4,000-watt xenon white lights will illuminate the sky above U.S. Bank's 42-story regional headquarters at 777 E. Wisconsin Avenue. The observation deck in the U.S. Bank building will also host 24, high output LED color-changing red, white and blue lights. According to Bill Bertha, U.S. Bank Wisconsin market president, the light show, set up by New Berlin's Exciting Events, should be able to be seen on a clear night from miles away in adjacent counties.

"This virtual display highlights our city which really shines during the summer months," said Bertha. "It also showcases our annual fireworks show noted by enthusiasts as the biggest and best in the Midwest."

U.S. Bank has hosted Milwaukee's fireworks as a way to celebrate America's birthday for more than 35 years, and last drew more than 800,000 people to the Lakefront party. This year, Bartolotta's Fireworks Company will ignite about 7,000 shells in the hour-long, July 3 U.S. Bank Eve Fireworks display, which begins at dusk (approximately 9:25 p.m. CDT) at Veterans Park and various locations throughout Milwaukee's Lakefront. The display will be synchronized to a musical melody that will air on 94.5 Lake FM. Channel Fox 6 WITI-TV will also broadcast the display live. In case of heavy rain, fog or severe weather, the U.S. Bank Fireworks will be rescheduled to Sunday, July 4th at 9:25 p.m. CDT.

U.S. Bancorp (NYSE: USB), with $282 billion in assets as of March 31, 2010, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,025 banking offices in 24 states and 5,312 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.


U.S. Bank
Lisa H. Clark, Media Relations, 608-877-7517
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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