MINNEAPOLIS, May 20, 2010 (BUSINESS WIRE) --Starting on May 21, ten lucky Minnesota Twins fans seated in the U.S.
Bank Home Run Porch at each home game will be among the first to use new
contactless payment technology available at Target Field. The winners
will each receive a U.S. Bank MasterCard(R) PayPass(TM) fob, preloaded
with $10 that can be used at any concession stand within the U.S. Bank
Home Run Porch.
Patrons simply need to tap the fob on a reader located at the check-out
at any U.S. Bank Home Run Porch concession stand to pay for their food
and beverage purchases. They will hear a beep and see a green light on
the reader that signals that the purchase is complete.
Contactless payments technology eliminates the need for baseball fans
and cashiers to fumble with cash and coins, and transactions can be
processed much faster than the time it takes to swipe a card through a
traditional credit card reader.
"Contactless payment technology can really speed up the wait at
concession areas, and these fans who will be among the first to
experience it can get back to their seats faster so they won't have to
miss any of the action on the field when they want to grab a snack or
refreshment," said Beth Blaisdell, senior vice president of payment
services at U.S. Bank. "We're thrilled to partner with the Twins to
bring this innovative technology to Target Field, and as the hometown
bank here in Minnesota, we see this as a unique extension of our overall
relationship with the Twins."
The fobs, which were manufactured in the United States by Oberthur
Technologies, are an example of U.S. Bank's commitment to bringing
convenient and innovative new technology options to customers.
"As a leading provider of contactless payments in the U.S., we know that
the users truly benefit from this technology because it decreases
transaction time at the point-of-sale and increases convenience versus
standard payment methods," said Martin Ferenczi, managing director of
the Americas Region for Oberthur Technologies' Card System Division.
"The strong benefits of contactless payments lead to the potential for
greater use by the consumer - which is appealing to issuers and
merchants. It is a big win for all involved."
U.S. Bank is a founding partner of Target Field. Key elements of the
partnership include naming rights to the U.S. Bank Home Run Porch, a
family-friendly seating deck located in left field, along with prominent
ballpark marketing and enhanced community involvement with the Twins
Community Fund. U.S. Bank is also the issuer of the Minnesota Twins
Rewards MasterCard, the official card of the Minnesota Twins. In
addition, Sunday, May 30 is U.S. Bank Day at Target Field when the Twins
take on the Rangers. On that day, the first 5,000 kids under 14 will
receive a Denard Span jersey, and U.S. Bank will be hosting various
promotional activities throughout the U.S. Bank Home Run Porch.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $282 billion in assets as of March 31,
2010, is the parent company of U.S. Bank, the fifth largest commercial
bank in the United States. The company operates 3,025 banking offices in
24 states and 5,312 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at usbank.com.
About MasterCard PayPass
MasterCard PayPass is ideal for traditional cash-heavy environments
where speed is essential, and has led the way in bringing contactless
technology to consumer categories such as quick serve restaurants, drug
stores, gas stations, vending machines, convenience stores, sports
arenas, movie theaters, transit systems, taxis, parking garages and
more. As of Q1 2010, there are nearly 75 million MasterCard PayPass
cards and devices that have been issued for use at approximately 230,000
merchant locations worldwide, including new acceptance environments such
as vending, taxis, tollbooths and transit. PayPass also is accepted at
numerous professional football and baseball stadiums. For more
information about MasterCard PayPass and a full list of participating
merchants, visit www.mastercard.com/paypass.
SOURCE: U.S. Bank
U.S. Bank Media Relations
Jennifer Wendt, 612-303-0731