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U.S. Bank to Sponsor Air & Water Show, Baseball and Biggest July 3 Midwest Fireworks Show to Draw Thousands to Milwaukee

MILWAUKEE, Apr 15, 2010 (BUSINESS WIRE) --U.S. Bank will sponsor several events to help support tourism dollars spent in the state and appeal to Midwesterners on a travel budget.

Included in U.S. Bank's sponsorship:

  • Banking and Air Show's Navy Blue Angels...a new relationship as a title sponsor of the Milwaukee Air & Water show that takes place June 11 through June 13 at Bradford Beach. The show will feature the U.S. Navy Blue Angels, the most popular air show act in the world. There will also be other military flight teams and performers at this highly patriotic show, which is expected to draw more than 250,000 people to the lakefront.
  • Banking and Baseball...a new relationship with the Brewers that will increase U.S. Bank's presence both at Miller Park and around town. U.S. Bank will be the presenting sponsor of Brewers Block Parties where fans will have an opportunity to meet ballplayers and enjoy baseball-themed games. The block parties will be held around several Milwaukee neighborhoods before select home games.
  • Banking with Bigger Booms...U.S. Bank hosts the biggest July 3 fireworks display in the Midwest, and this year featuresbigger booms and additional launch locations. The July 3 U.S. Bank Fireworks Show is a long-standing summer tradition that earns top marks and consistently draws more than a million people to Milwaukee's Veterans Park.
  • Banking with a Classic Beat...a continued relationship with the Milwaukee Symphony to support its great performances.
  • Banking with a Better Zoo...a long-standing commitment to the Milwaukee County Zoo as a title sponsor of the U.S. Bank Gathering Place, a family-friendly welcome center.

Bill Bertha, U.S. Bank Wisconsin president, said, "U.S. Bank is very committed to our Wisconsin markets which we've been a part of for more than 150 years. We are proud of our partnerships with these outstanding organizations who contribute so much to the quality of life in our community." He added, "These activities should provide more opportunities for those living near and far to sample the many attractions Milwaukee has to offer while also helping to generate economic activity for our local businesses."

Bertha said that U.S. Bank is also proud to continue its support of Wisconsin's collegiate sports, in particular Marquette athletics and Badger sports. This year also marks the 20th anniversary of U.S. Bank hosting a family-oriented, alcohol-free New Year's Eve celebration in Madison.

U.S. Bancorp (NYSE: USB), with $281 billion in assets as of Dec. 31, 2009, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,025 banking offices in 24 states and 5,148 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.

Note to Editors: Photos available upon request


U.S. Bank
Lisa H. Clark, 608-877-7517
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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