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U.S. Bank and Vistaprint Introduce Vistaprint Visa(R) Business Card

MINNEAPOLIS, Mar 30, 2010 (BUSINESS WIRE) --Today, U.S. Bank and Vistaprint announced their partnership to introduce the Vistaprint Visa(R) Business credit card. The new card gives Vistaprint's small business customers a unique opportunity to design and personalize their own card online, matching it to existing business marketing materials. Cardholders will also earn rewards for card purchases, as well as receive five percent discounts off selected product purchases at Vistaprint.com.

"By combining Vistaprint's custom graphic design expertise with our long standing experience as a credit card issuer, we've created a rewards card that puts Vistaprint's customers in control of how their card looks, plus maximizes the value of their card purchases," said John Owens, senior vice president of U.S. Bank Retail Payment Solutions. "This partnership also gives U.S. Bank the chance to explore other potential opportunities for customizable cards in the future."

"Vistaprint has always given its small business customers the ability to easily and quickly customize their printed and promotional marketing materials to best fit their needs," said Trynka Shineman, chief marketing officer for Vistaprint North America. "Now they have that same capability on a new credit card through our partnership with U.S. Bank. This offer will really help reinforce their brand in every day transactions."

Vistaprint's small business customers can design and apply for their Vistaprint Visa Business credit card at Vistaprint.com and where applications are approved, U.S. Bank will print and deliver the customized cards. As part of the rewards program, cardholders will earn one point for each dollar of net purchases on the card and they can redeem points for merchandise, gift cards, travel or account statement credit. They will also enjoy the universal acceptance that is available to Visa cards everywhere. Visit www.Vistaprint.com/customcreditcard for details and to apply online. Vistaprint and U.S. Bank plan to launch a similar card for consumers later this year.

Vistaprint offers consumers convenience by providing products they can hold confidence in. Products include high-quality and low-cost printed products such as business cards, personalized mugs, return address labels, and banners; promotional apparel including hats and custom T-shirts; and marketing services such as websites, copywriting, email marketing, design and postcard mailing.

U.S. Bank Retail Payment Solutions (RPS) is one of the nation's leading payment processing and full-service issuing providers. RPS offers credit, debit, and prepaid payment solutions to consumers and small businesses through U.S. Bank and in partnership with financial institutions, businesses, governments and employers.

About Vistaprint

Vistaprint N.V. (Nasdaq: VPRT) provides more than 8 million small businesses and consumers per year with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from business cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,950 people, operates 20 localized websites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, at www.vistaprint.com, and are satisfaction guaranteed.

About U.S. Bancorp

U.S. Bancorp (NYSE: USB), with $281 billion in assets as of Dec. 31, 2009, is the parent company of U.S. Bank, the fifth largest commercial bank in the United States. The company operates 3,015 banking offices in 25 states and 5,148 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.

SOURCE: U.S. Bank

U.S. Bank Media Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com
or
Vistaprint Public Relations
Jason Keith, 781-652-6444
publicrelations@vistaprint.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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